Aug 31, 2012

Fall 2012 fashion campaigns: This season’s top seven ads

MASSIMO DUTTI Author: Elle Canada Credits: MASSIMO DUTTI

Aug 31, 2012

Fall 2012 fashion campaigns: This season’s top seven ads

If a picture is worth a thousand words, then the sleek fashion campaigns for the hautest design labels this season are worth their weight in moody scowls, pouts and smeyes. Here are our top 7 picks of Fall 2012 fashion campaigns showcasing the top names—in models and fashionable photogs who snapped them—posing in luxe locales and attire every bit worthy of their place in art.

Fashion label: Massimo Dutti

The face:
Hamburg-born beauty Toni Garrn alongside male model David Genat.

Haute shutterbug: Celeb and fashion photographer Mario Testino shot the New York-based ad, with an oh-so-subtle nod to the city’s majestic skyline—perhaps a foreshadow to the opening of the Spanish brand’s Fifth Avenue flagship this October.

The look: The sultry duo embodies the sleek and timeless essence of the brand’s Fall/Winter 2012 collection—Garrn sporting a crisp white blouse and oversized bag and Genat in a fitted ( so fitted) classic striped suit.

Fave shot:
Garrn piercing the camera with her bold blue eyes (Genat dreamily veering away) as the city skyline sits faintly in the background.

Fashion label: Stella McCartney

The face:
Russian supermodel Natalia Vodianova

Haute shutterbug: High fashion photog duo Mert Alas and Marcus Piggott, who also snapped Gucci, Tom Ford Beauty and Emilio Pucci’s Fall/Winter 2012 campaigns.

The look: A whimsical playland of colour and personality for Vodianova’s third-time charm of fronting the British designer’s collection.

Fave shot: Seeing Vodianova’s sporty side as she kicks up a pointy heel.

Fashion label: Céline

The face
: Canadian darling Daria Werbowy and Latvian beauty Ginta Lapina

Haute shutterbug: German photographer and artist Juergen Teller, also of Marc Jacobs and Vivienne Westwood’s Fall/Winter 2012 fashion campaigns.

The look: A pared-down, minimalist Werbowy captures the pared-down and minimalist French design house, wearing sleek, structured leathers and a scrubbed-clean, makeup-free face.

Fave shot: An Instagram-worthy Werbowy in paneled, multi-tone leather outwear while a soft pink flamingo hovers nearby.

Fall 2012 fashion trend: Surreal Fashion

For more of our fave shots from the Fall 2012 fashion campaigns, read on to the next page...


Fashion label: Bulgari

The face:
Isabella Rossellini

Haute shutterbug: The Annie Leibovitz who shot the model/actress in 1986 along with director David Lynch.

The look: Leibovitz photographed the luminous model taking inspiration from the surrealist portraits of British painter Meredith Frampton.

Fave shot: The ever-classy Rossellini on a black sofa clutching a bright red leather tote, legs neatly folded under herself with matching crimson pumps sticking out.

Fashion label: Hermès

The face:
Dutch model Bette Franke.

Haute shutterbug: Fashion photographer and editor Nathaniel Goldberg, who has lensed beauty campaigns for Chanel and Nina Ricci fragrances.

The look:
Sherlock Holmes in a winter wonderland: Franke sports a grey cloak, fedora and leather boots from the luxe French label’s Fall/Winter 2012-13 collection.

Fave shot: A majestic season change as blowing autumn leaves transform into snow-covered bare branches when Franke crosses the fantastical scene.

Fashion label: Fendi

The face:
Puerto Rican-born model Joan Smalls sealed with a Lagerfeld stamp of approval (she starred in Chanel’s Spring/Summer 2012 campaign).

Haute shutterbug: The Kaiser of all trades— designer, photographer and Chanel creative director Karl Lagerfeld shot the Italian label’s campaign.

The look: The lush countryside and olive trees of Italy’s Chianti region provides the backdrop to the label’s Fall collection, rich in textured fabrics of feathers, fur and wool.

Fave shot:
Smalls curled up under the foggy, muted skies in a fur coat with light and colour emanating from the four-toned booties.

Fashion label: Prada

The face:
A true gentlemen’s club starring Gary Oldman, Jamie Bell, Garrett Hedlund, and Willem Dafoe for a return appearance after their runway debut on Prada’s Fall 2012 menswear runway.

Haute shutterbug: Brit fashion photog David Sims, whose clientele ranges from Louis Vuitton and Givenchy to Nike and Pepsi.

The look: A mix of old and new world style, the four dapper A-listers project well-suited manliness and scowls to the lens.

Fave shot:
The fab four in high-collared shirts and buttoned blazers staring aloofly/angrily/longingly both directly at and away from the camera, against a shadowy, crimson backdrop.

Read more:
Fall 2012 beauty trends: Lipstick runway looks

Fall 2012 fashion trend: Cobalt
Fall 2012 fashion: The 5 most wearable fall fashion trends

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Fall 2012 fashion campaigns: This season’s top seven ads