A look from the latest AWAYTOMARS collection. Source: AWAYTOMARS
This breakout online fashion community is merging commerce with crowdsourcing.
Here’s what you need to know about Awaytomars, the game-changing, industry-disrupting online fashion community based in London: It’s a crowdsourcing platform that allows anyone, anywhere, to have a hand in making clothes. To start, create an account and upload a sketch of your design. The site’s fellow users provide feedback, share ideas on a communal digital mood board and tweak the original version. The ideas that receive the most community engagement go into production. The result is a globally designed collection with input from over 400 designers. “Fashion hasn’t had any major changes over the past 30 or 40 years,” says founder Alfredo Orobio. “We want to give young talent from all over the world the opportunity to design and experience the industry.” Awaytomars puts out two “co-created” collections a year. You can shop the latest one, inspired by raw materials like stone and metal, on awaytomars.com or dream big and propose an idea of your own.
Next up? Awaytomars is working with Google to develop a 3-D design tool to make the creative process more hands-on for its international user base. Although this tool is in the early stages, it’s safe to say that the future is (almost) here.
Oprah Winfrey Source: Getty
Her skincare specialist explains.
When you get a bespoke facial from Jennifer Brodeur at Bella Clinique in Montreal, you’ll also meet “Max,” the LED-light-therapy machine that Brodeur designed in 2003 and always refers to as a person. (It’s actually called “Max+.”)
The machine, she explains, harnesses research from NASA and uses light wavelengths to treat skin concerns. Skin cells absorb the UV-free light as energy. Red-light wavelengths, for example, are said to stimulate fibroblasts to create collagen, while yellow light tightens skin.
“It’s interesting because you don’t feel anything, so a lot of clients at first were like, ‘Are you sure you’re doing something?’” she says, laughing. Any disbelievers can call Oprah; Brodeur has been treating her since 2012.
The royals are not known for overt displays of emotion (unless you're Princess Charlotte and there are balloons involved). Which is why you have to realllly read between the lines to see the touching way Kate Middleton payed tribute to Princess Diana today.
The Duchess of Cambridge (with husband) was in Manchester today, wearing a rather lovely checked Erdem frock coat. The pair had several engagements, but the one with the coat connection is a hospice that Princess Diana opened way back in 1991, wearing, you guessed it, a rather lovely checked frock coat.
And sure, Diana's was red and very shoulder-padded, but many royal watchers are reading this as Kate's little nod toward the legacy of her mother-in-law.
In related news, Kate's hair looked SO GOOD.
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