Fashion

Daily buzz: H&M signs contract to dress Olympic athletes

Elle Canada
Fashion

Daily buzz: H&M signs contract to dress Olympic athletes

hm-olympic-daily-buzz

Potential styles created by the H&M design team. Photo courtesy of H&M.

By Sarah Thompson

The Olympic games aren't just about the competition - they're also about the fashion. H&M is preparing to expand its sportswear line and dress the Swedish Olympians for the 2014 winter games in Russia and the 2016 games in Rio de Janeiro. The styles will be worn by the Swedish athletes during the opening and clothing ceremonies, in addition to signature ensembles worn in the Olympic village throughout the games. The Olympians will also have a hand in designing the collection, which combines Swedish heritage with sporty outfits for a personalized, functional appeal. The collection will be unveiled in January 2014 and will be available in H&M stores for fans of the Olympic team to purchase during the games. [ Reuters] [ Vogue UK] READ MORE Marketing Truck promotes Mugler fragrance in NYC [ WWD] Marks & Spencer lose their Victoria's Secret saviour [ Telegraph] Spring trends: The best geometric accessories [ ELLECanada.com] 15 perforated accessories to wear this spring [ ELLECanada.com]
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Daily buzz: H&M signs contract to dress Olympic athletes