Fashion

Daily buzz: Chloe comme Parris changes name to Beaufille

Elle Canada
Fashion

Daily buzz: Chloe comme Parris changes name to Beaufille

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The new logo for Beaufille (formerly Chloe comme Parris). Image courtesy of Beaufille.

By Sarah Thompson

The name Chloe comme Parris is no more! Chloe and Parris Gordon - founders of the Toronto-based fashion line Chloe comme Parris - have changed the brand's name to Beaufille. The new name marks a transition for the women's wear and accessories line as it prepares for an international launch. Beaufille - meaning "handsome girl" - reflects the brand's "sophisticated tough girl" look that is created through historical designs with a contemporary twist. With its worldwide appeal, Chloe and Parris believe that their brand no longer required their names attached, shifting the focus to the women who purchase their androgynous clothing and jewellery pieces. If you're the type of girl who appreciates finely crafted outfits infused with French culture, intricate detailing and a touch of masculinity, be on the lookout for the revamped Beaufille line! [ Beaufille] READ MORE Margaret Thatcher's bag sales jump [ Vogue UK] Marc Jacobs designs costumes for virtual opera [ WWD] Get the look: How to wear the Parisian boho look [ ELLECanada.com] Toronto travel guide: Our editors pick the city's hot spots [ ELLECanada.com]
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Daily buzz: Chloe comme Parris changes name to Beaufille