Fashion

Daily buzz: Beyoncé to star in summer ad campaign for H&M

Elle Canada
Fashion

Daily buzz: Beyoncé to star in summer ad campaign for H&M

Photo By Inez van Lamsweerde and Vinoodh Matadin

Beyoncé will take on a fashionable project this summer as the new star model for H&M. She'll be showing off designs chanelling her unique, individual style in a series of billboards, print ads and television commercials. Shots for the campaign feature Queen B lounging on the beach in the Bahamas in an ensemble inspired by the elements. The best part? Beyoncé had a hand in designing the chic and affordable summer styles so you can capture this superstar's essence in your own wardrobe starting in May.  [ Vogue UK] [ WWD] Read more daily fashion news: The stars turn out for David Bowie exhibition launch at the V&A [ Marie Claire] Toronto Fashion Week style snaps: Myles Sexton [ ELLECanada.com] Toronto Fashion Week Fall 2013: The top six looks, straight from the runway [ ELLECanada.com]  
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Fashion

Daily buzz: Beyoncé to star in summer ad campaign for H&M