Fashion

Blake Lively is the new face of L'Oréal Paris. The comeback kicks off?

Elle Canada
Fashion

Blake Lively is the new face of L'Oréal Paris. The comeback kicks off?

BlakeLivelyfaceofLorealParis

Blake Lively "embodies all the modern codes of Hollywood glamour". Photo by Wireimage/Getty Images.

Blake Lively has joined L'Oréal's starry stable as the face of beauty brand L'Oréal Paris. At the announcement in Paris, L'Oréal reps praised Blake's "upper elegance and sensuality", while Blake said that she identified with the brand's "We're worth it" message: "What an important value to instil in women. That beauty is rooted in confidence." Also, in Blake's case, beauty is rooted in really, really great hair. The announcement marks something of a comeback for the Gossip Girl actress who took a one-year hiatus after marrying actor Ryan Reynolds last September. Her next movie project is the romantic drama Adaline, in which Blake plays an immortal woman who falls in love with a mortal. (No word yet on who the mortal will be, although we'd love to see Blake on screen with Henry Cavill. Um. Right?) Blake is also going the Gwyneth Paltrow route—she's let slip that she's starting a lifestyle empire à la GOOP. In the battle of the blond princesses, who will emerge the victor? What do you think? Read more: The absolute best fall 2013 beauty trends Top 5 fall 2013 hairstyles Gwyneth Paltrow: Our exclusive interview
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Blake Lively is the new face of L'Oréal Paris. The comeback kicks off?