A look at the H&M head office atrium lobby and cafeteria in Stockholm, Sweden. (Guests are typically not allowed to take photos, but I got special permission to snap this one.)

“Everyday is a fashion show here at the H&M cafeteria,” Hacan Andersson tells me as we dig in to our “Dagens Lunch” at the company’s headquarters in Stockholm during a recent visit. (Sadly, it’s not open to the public.) While we eat our very Swedish daily special—beef burgers with mushroom sauce, pickled winter vegetables and lingonberries—he explains how much fun it is to people-watch here the day after a new collection come out in stores. “It’s so interesting to see people wearing things in new ways,” the 28-year company veteran tells me of his fellow fashion-forward staff. (He’s not kidding: Over by the salad bar, I spotted a woman wearing a scarf from the Isabel Marant collab as a belt.)

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