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Click here to view Transcontinental New Media’s Media Kit

Transcontinental Women's Web sites provide Canadians with an online resource of practical solutions and services geared towards helping people take control of everyday concerns and ultimately free up more time for enjoyment. The sites are rich with expert advice, helpful tips and practical how-tos presented in a user-friendly format.

Our content is carefully selected to answer everyday concerns with information on Food, Health, Fashion, Beauty, Family, Leisure, Pastimes, Decor, Gardening and Relationships. We offer timely original content in combination with timeless information from our outstanding magazine brands - Canadian Living, Homemaker's, Style At Home, Elle Canada, Canadian Gardening, Canadian Home and Country, Coup de Pouce, Madame, Decormag, Elle Quebec and Fleurs, plantes et jardins.

Our extensive collection of Women's Sites in the Transcontinental family includes www.mochasofa.ca, www.mokasofa.ca, www.canadianliving.com, www.coupdepouce.com, www.homemakers.com, www.madame.ca, www.styleathome.com, www.decormag.com, www.canadiangardening.com, www.canadianhomeandcountry.com, www.ellecanada.com, www.ellequebec.com, www.servicevie.com, www.jardinage.net, www.trucsmaison.com and www.recettes.qc.ca.

Together, these sites reach more than 2,501,000 unique Canadian visitors online. This makes the Transcontinental Women's group of sites the fifth most visited within the 'Community' category on the Web reaching Canadian consumers. Furthermore, the Transcontinental Digital Network ranks second among the 'Top 100 Properties' on the web with an index of 145 for females over the age of 35.

Core English Sites (canadianliving.com, ellecanada.com, styleathome.com): 913,000 unduplicated Canadian audience
Core French Sites (recettes.qc.ca, coupdepouce.com, servicevie.com, magazinemadame.ca): 1,365,000 unduplicated Canadian Audience
(Source: comScore Media Metrix, September 2006)

Advertising Opportunities:

We offer our advertising partners a broad range of opportunities to reach Canadians who need access to practical information. These opportunities include:

1) Run-of-site advertising: banners, superbanners, big boxes and skyscrapers
2) Newsletter advertising: banner, superbanner, embedded ad and contest buttons in the weekly newsletter
3) Special Email Offer: html page sent to our opt-in subscriber list
4) Full Service Contest Development
5) Fully Branded Microsite Development

Contacts:

Toronto: Transcontinental Media, 25 Sheppard Avenue West, Suite 100, Toronto, ON M2N 6S7
Montreal: 2001 University, Suite 900, Montreal, QC H3A 2A6

English Inquiries:
Chris Harris
chris.harris@transcontinental.ca
(416) 218-3698

French Inquiries:
Émilie Filion
emilie.filion@transcontinental.ca
(514) 392-4161

Technical Specifications

Accepted File Formats: GIF, JPEG, HTML, Rich Media

Ad Format Dimensions and Maximum File Sizes:
Banner: 468 pixels W x 60 pixels H; 20 KB GIF or Rich Media
SuperBanner: 728 pixels W x 90 pixels H; 27 KB GIF or Rich Media
Skyscraper: 120 pixels W x 600 pixels H; 20 KB GIF or Rich Media
Big Box: 300 pixels W x 250 pixels H; 27 KB GIF or Rich Media
Embedded Ad: 80 pixels W x 80 pixels H; 8 KB GIF Only
Transitional Ad: 640 Pixels W x 480 Pixels H; 40 KB GIF or Rich Media

Length of Animation: 6 seconds maximum. 3 loops.

Alternative (ALT) text: No more than 35 characters

Target URL: All URLs must be active at the time the banner is submitted. MochaSofa.ca will not display advertising with dead URLs

Rich Media creative must be submitted with a back-up GIF for browsers unable to support rich media. Approximately 5% of Internet users have browsers that are unable to support rich media.

Rich Media must be submitted 7 business days prior to campaign launch date to allow for testing with ad serving technology and site code. GIF creative requires 3 business days to process.