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It's worth the day trip from Istanbul.
STAY Never mind that it’s a former monastery cave, The Argos in Cappadocia Hotel perfectly marries nature with luxury. It’s minimal, impeccably decorated (every room is different) and the restaurants and panoramic view are exhale-worthy.
SHOP This area is famous for handmade pottery, so head over to Chez Galip and pick up a hand-painted serving bowl to bust out at your next dinner party. If he’s good enough for a visit from Martha Stewart…
CHECK OUT the Göreme Open Air Museum. The Unesco World Heritage Site has rock formations as far as the eye and see and the 360-degree views are hypnotic.