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Behind the scenes of an ELLE edit conference

ELLE Canada Editorial Meeting – Behind The Scenes

The ELLE Canada team at the Facebook Toronto offices. Image by: Facebook

Society

Behind the scenes of an ELLE edit conference

A.k.a. what you didn't see on Facebook Live.

By now, you might have seen our editorial planning meeting for the September 2017 issue on Facebook Live. If not, you can click here to view it, or see below for a photo of us looking very serious/earnest during the live stream.

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Photo: Facebook

The brainstorming continued once cameras stopped rolling at the off-site meeting space, Breather. To help us learn a bit more about each other and to get our creative juices flowing, editor-in-chief Vanessa Craft had us design personal magazine covers that would have represented us at the age of 12. We took this task (possibly too) seriously. 

Here's a collage of our work: 

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Photo: Benjamin Reyes

And here's new art director Jed Tallo sharing the cover that represents his 12-year-old self. (The gorgeous flowers for the day were provided by Toronto-based florist Tonic Blooms.) 

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Photo: Benjamin Reyes

After lunch, we broke off into smaller groups for another caffeine-fuelled brainstorm session. Lots of scribbling going on in this group, below. 

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Photo: Benjamin Reyes

Here's excited market editor Elaine Regio plotting all her shopping pages: 

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Photo: Benjamin Reyes

Health and beauty editor Katherine Flemming (L) and associate beauty editor Victoria DiPlacido dreaming up beauty content.

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Photo: Benjamin Reyes

Time to share all the juicy ideas!

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Photo: Benjamin Reyes

Not pictured? All of falling asleep at 7 p.m. exhausted.

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Behind the scenes of an ELLE edit conference