Right now, Gigi and Bella Hadid and Karlie Kloss are set to return to this fall’s Victoria’s Secret Fashion Show. But Kendall Jenner, who has walked the show for the last two years, will not be boarding that plane to Shanghai in November.

A Kardashian source tells TMZ that Jenner didn’t even audition for the show by her own choice. It was an easy call to make, as Jenner has locked down a major “multi-million dollar deal” to be the face of La Perla lingerie, a Victoria’s Secret competitor. A non-compete clause is reportedly part of the contract so wearing her angel wings again just isn’t an option.

Jenner is already serving up La Perla looks on her Instagram though. She posted shots of her latest campaign for the brand earlier this week:

??? @laperlalingerie

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write to me ? @laperlalingerie #LaPerla_Ambassador

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This article originally appeared in ELLE US.