Now that Beyoncé is (maybe) finished breaking the Internet with baby bump photos, Twitter’s attention has turned to another celeb. On Friday afternoon the hashtag #GiuseppeWhatsGood began trending worldwide when Nicki Minaj used to it draw attention to world-renowned shoe designer Guiseppe Zanotti. According to Minaj, the designer named several shoe styles “Nicki” without consulting her and is reportedly not taking her calls. 

Zanotti is no stranger to celebrity collaborations, his most recent being with Jennifer Lopez. Other stars he’s worked with include Beyoncé, Zayn Malik and Kanye West.

Here’s a timeline of what has happened thus far: 

 

 

Dear @giuseppezanottidesign #RunMeMyCHECK your PR must’ve fell & bumped their head when they told my agency they weren’t discussing anything with us. I’m giving you 24 hours. ? #GiuseppeWhatsGood

A photo posted by Nicki Minaj (@nickiminaj) on Feb 3, 2017 at 8:36am PST

Minaj published a series of Instagram posts giving the brand 24 hours to respond to the matter. She also took to Twitter to call out the brand in a series of tweets. Her worldwide following made the hashtag go viral in a matter of minutes. 

 

This is wonderful. #GiuseppeZanotti seems to think it’s ok to name his sneakers after me but his PR says they won’t take our call. Lol.

— NICKI MINAJ (@NICKIMINAJ) February 3, 2017

 

I met #GiuseppeZanotti years ago. At which time, he told me I inspired him to design a sneaker in my honor. Wore them on the cover of Cosmo

— NICKI MINAJ (@NICKIMINAJ) February 3, 2017

 

Recently when he gave other artists capsule collections, my agency reached out and was told they’re not taking our call. ?

— NICKI MINAJ (@NICKIMINAJ) February 3, 2017

 

#RunMeMyCHECK #GiuseppeWhatsGood I got time today. ? barbz trend this cuz he gon learn today. The racism & disrespect won’t b tolerated.

— NICKI MINAJ (@NICKIMINAJ) February 3, 2017

 

Don’t care about the money. It’s just the disrespect. You’re not taking MY call? Lol. Give some money to charity in my name or smthn. ??

— NICKI MINAJ (@NICKIMINAJ) February 3, 2017

 

Just over an hour after Minaj posted her first tweet, all shoes named after her disappeared from Giuseppe Zanotti’s website, however the brand hasn’t released a formal response to the allegations on their social media. 

 

Giuseppe have taken all shoes named after @NICKIMINAJ off their site. Oohhhhh ??????? #GiuseppeWhatsGood pic.twitter.com/kdzcbZbHcO

— Sian x (@siaanhaydenn) February 3, 2017

Update: Minaj returned to Twitter, writing “women are always shamed by other [sic] when speaking up in the work place,” and urging the brand to make a charitable donation, which she will match.

Women are always shamed by other when speaking up in the work place. That’s why women cont. to earn less. Jada spoke up & Oscars madeAchange

— NICKI MINAJ (@NICKIMINAJ) February 3, 2017

 

Scarlett spoke on her pay vs. her male co-stars & was shamed by other women as well. WakeUp! This is our work place! Just like u have yours!

— NICKI MINAJ (@NICKIMINAJ) February 3, 2017

 

I’d like them to donate to St. Jude’s Children’s hospital on my behalf. #GiuseppeWhatsGood Giorgina, I don’t wanna post your email.

— NICKI MINAJ (@NICKIMINAJ) February 3, 2017

 

Just imagine if I walked into your office building & told you not to take a meeting with your boss regarding a deserved pay increase. lol

— NICKI MINAJ (@NICKIMINAJ) February 3, 2017

 

This isn’t a sneaker. Zanotti spoke to me on the first sneaker. But 23 pairs of sneakers later & u still don’t wanna break bread?!?! ??yikes

— NICKI MINAJ (@NICKIMINAJ) February 3, 2017

 

#GiuseppeWhatsGood I’ll match whatever you give to #StJudesChildrensHospital up to half a million dollars. ?? #23PairsOfSneakersLater yikes

— NICKI MINAJ (@NICKIMINAJ) February 3, 2017

Stay tuned for updates on this story.