WOAH. Did Kate Middleton just go blonde? Also, take up cycling and become a medal-winner at the 2016 Rio Olympics?
Not so fast, folks. Last we checked, Kate was still at home in Norfolk with Charlotte, George, Lupo, Wills and the hamster.
There is, however, a French athlete named Pauline Ferrand-Prevot who does look an awful lot like the sporty duchess...from the right angle.
The cyclist caught the world's attention during today's road race when her resemblance to our Kate, that most enthusiastic cheerer of the last summer Olympics, was noted by viewers.
Wouldn't even be surprised now if the Kate Effect works by proxy and now causes a run on lycra shorts.