A chronically under served section of the travel population finally has what they've always needed: An airline exclusively geared towards people of ginger-haired persuasion.
As any copper top can tell you, the freckled flyer has unique needs, and now thanks to Expedia.ca, there is an airline that recognises that you need things like free aisle seat upgrades (the burn potential in the window is just horrific), complimentary ginger ale in the lounge, and perhaps most crucially, entertainment curated for scarlet locked folks - can't wait to catch 50 Shades of Red on our next flight!
Prince Harry is rumoured to be an investor.
PS. APRIL FOOLS!