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Is Blake Lively the new Gwyneth?

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Elle Canada
Culture

Is Blake Lively the new Gwyneth?

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2014 CFDA Fashion Awards - ArrivalsWatch out Goop: Blake's coming for ya. (Image courtesy of Getty).

Gwyneth Paltrow and Blake Lively have a lot in common - leggy movie stars with blonde hair, for starters - and now, Blake Lively is giving them one more thing to chat about post-Ashtanga. (Fear not: she and Ryan Reynolds are not consciously uncoupling.) Lively is launching her own Goop-esque website, called "Preserve". The concept is a little vague - a sort of e-commerce site meets video thing built around products Blake has "curated". The site goes live on July 23, so if you've ever had a hankering to find out what Blake puts in her smoothies, you may not have to wonder for long. READ MORE: Blake Lively's best red carpet looks of all time Get Blake Lively's bronze makeup look  
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Is Blake Lively the new Gwyneth?