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Talk to your colourist

“I always start with a discussion about the previous cut and colour, so that I can get a good sense of the customer’s past experiences. Sometimes this leads to new choices, and it’s often an opportunity to recommend products and services that are much more suited to the customer’s needs.”

- Frank Cini, Taz Hair Salon (Toronto)

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Trust your colourist

“A good colourist will be honest enough to tell you whether the colour you choose is right for you, and what type of colour your hair needs. Find a colourist you like, and stick with them! The first thing I do is explain to the customer exactly what’s involved in colouring. As a colourist, I need to familiarize myself with the customer and assess her attitude to better understand her needs.”

- Guylaine Martel, Guylaine Martel et Artistes Coiffeurs (St-Hilaire)

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Find an image

“I use lifestyle magazines and a ‘look book’ filled with shots of the latest styles to make sure the colours chosen fit with my customer's style. I also use the hair samples that come with L'Oréal Professionnel colour collections, holding them up against the customer's face to choose the perfect colour.”

- Jessica Clark, Suki’s (Vancouver)

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Blend colour and lifestyle

“It's not just a matter of choosing the right shade: you absolutely have to consider skin tone and pigmentation too. When time is tight, you need to follow a simple and effective rule, trim to the length of the appointment to suit the clients timelines and needs.”

- Anna Pacitto, Salon Pure (Montreal)