Potential styles created by the H&M design team. Photo courtesy of H&M.

By Sarah Thompson

The Olympic games aren’t just about the competition – they’re also about the fashion. H&M is preparing to expand its sportswear line and dress the Swedish Olympians for the 2014 winter games in Russia and the 2016 games in Rio de Janeiro. The styles will be worn by the Swedish athletes during the opening and clothing ceremonies, in addition to signature ensembles worn in the Olympic village throughout the games. The Olympians will also have a hand in designing the collection, which combines Swedish heritage with sporty outfits for a personalized, functional appeal. The collection will be unveiled in January 2014 and will be available in H&M stores for fans of the Olympic team to purchase during the games. [Reuters] [Vogue UK]

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Photo By Inez van Lamsweerde and Vinoodh Matadin

Beyoncé will take on a fashionable project this summer as the new star model for H&M. She’ll be showing off designs chanelling her unique, individual style in a series of billboards, print ads and television commercials. Shots for the campaign feature Queen B lounging on the beach in the Bahamas in an ensemble inspired by the elements. The best part? Beyoncé had a hand in designing the chic and affordable summer styles so you can capture this superstar’s essence in your own wardrobe starting in May.  [Vogue UK] [WWD]

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Photography by Barbora Simek

Tajana Rajcic, snapped in Toronto

Personal style: Colourful punk

Wearing: Leggings from boutique in Prauge, t-shirt from London, Botun bags

Inspired by: Morning moods, the colour black

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A cottage-inspired runway look from Michael Kors’s Spring/Summer 2012 show.

Story by Chloé Berge

Nothing is more relaxing than a weekend at your cottage or cabin, but some of us tend to be a bit too relaxed (read: sloppy) when we hit the dock. Go from disheveled to dynamite with these expert fashion tips from Nicole Manek, a Toronto stylist with Judy Inc.

Expert fashion tip: GIVE YOUR FLIP-FLOPS A REST

In lieu of ultra casual rubber flip-flops, try a metallic sandal and add a little bling to your natural surroundings, says Manek. Choose a metallic that suits your skin tone – rose gold is universally flattering – and wear them with a crisp white sundress.

Expert fashion tip: THINK OUTSIDE THE TANK TOP BOX

Instead of pairing your cut-offs with a tank top, try a fitted or short caftan. Manek suggests choosing one that’s lightweight and fitted enough to show your shape but still comfortable. Stay away from sheer fabrics so that it can do double duty as a dress and beach cover-up.

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Photography by Barbora Simek

Julie Lopreiato, snapped in Toronto

Personal style: Boho chic

Wearing: Free People dress, Jeffery Campbell shoes, Tory Burch bag, jewellery by Thomas Sabo, Links of London

Inspired by: Vintage looks from the ’60s and ’70s

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Photography by Barbora Simek

Asia Clarke, snapped in Toronto

Personal style: Girly girl

Wearing: Urban Outfitters top, American Apparel skirt, Wild Moon jewellery, Birkenstock shoes

Inspired by: Solange Knowels, blogger Gracie Carroll and friends

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Photography by Noah Lehava

Ally Dean, snapped in Toronto

Day job: Associate Editor, ELLE Canada

Wearing: Malene Birger woven dress (from the outnet.com, naturally), Zara flats, 3.1 Phillip Lim Pashli handbag.

Beauty obsession: “NARS new tinted moisturizer and Moroccan oil.”

Summer beauty pet peeve: “Streaky or uneven self-tanner. No one likes the Li-Lo look.”

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Photography by Noah Lehava

Jenn Weatherhead, snapped in Toronto

Day job: Senior web editor of ElleCanada.com

Wearing: Maxi dress purchased in Barcelona, top from Mendocino, Michael Kors sandals, bag and sunglasses.

Beauty obsession: “Tinted moisturizer. And NARS The Multiple in G-Spot.”

Summer beauty pet peeve: “Too much bronzer and orange fake tans.”

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Noah Lehava, snapped in Toronto

Day job: Web editor for ElleCanada.com

Wearing: Vintage Gucci blouse, Louis Vuitton purse, vintage shorts

Obsessed with: Lipstick (I have 9 shades in my purse!)

Biggest style faux pas: Too many trends in one look.

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Photography by Noah Lehava

Stella Fong, snapped in Toronto

Day job: Human resources manager

Wearing: Aritzia blazer, H&M skirt, Nine West flats, Tiffany & Co. necklaces

Favourite summer trend: “Florals!”

Favourite fashionable film: “Is it a cliché to say Sex and the City?”

Fashion pet peeve: “When clothes are too tight, or when they don’t fit properly.”

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