Five minutes with Erdem Moralioglu


I actually had more like 45 minutes with the charming Montreal-born, London-based designer, but that story will run in an upcoming issue of the magazine. As Erdem toured me through the Paris showroom for his latest collection, he told me that some of his prints reminded him of Rorschach patterns. On that note, I put him through the paces with ELLE Canada’s express personality profile.

Erdem RF12 0674 682x1024 Five minutes with Erdem Moralioglu

Erdem Fall/Winter 2012. Image courtesy of

What is your idea of perfect happiness?

“A jog by the canal, near where I live in London.”

Biggest indulgence?

“My books. I own over 1,000 of them. I have a huge library. They’re mainly  photographic collections. Just yesterday, I bought a Victorian-era photo album at a flea market…a family photo album.”

Whom do you most admire, living or dead?

“My mother.”

If you could be a historical figure, who would you be?

“That’s such a good question! Hmm…Napolean, but taller!” [laughs]

What’s the worst thing about your job?

“When I doubt myself.”

The best thing?

“When something looks exactly as you imagined it to be. It’s wonderful.”

Who is your favourite fictional character?

“Rupert Bear.”

What skill do you wish you had?

“I wish I were ambidextrous.”

Find out what Erdem would bring with him to the afterlife. Click here.

What would you bring to the afterlife?

“A sense of humour!”

Tell me something about you that most people don’t know.

“I’m an excellent whistler. Say, that’s a sign of nervousness, isn’t it?”

What well-known figure or celebrity do you have a crush on?

“I was just in Café de Flore and I saw Bianca Jagger. She looks so beautiful, just gorgeous.”

What would be the title of your memoir?

“A Colourful Life.”

What advice would you give your teenage self?

“I would tell him that everything is going to be okay.”

What’s your favourite fairy tale?

“Does The Wizard of Oz count? It’s not really Hans Christian Andersen, but I just love it.”

What song lyrics do you know by heart?

“‘Bizarre Love Triangle’ by New Order.”

Describe yourself in one word.


Favourite colour?

“Yellow. When I was kid, I had my room painted yellow. I think it’s a great colour.”

What are your virtues and vices?

“I’m a control freak. That’s both a virtue and a vice. But control is how one achieves things; it’s the idea of focus and discipline, on making sure that things happen exactly how you want them to. That is also where the vice comes in—when they don’t!” [laughs]

Your best dream?

“It’s all happening now!”



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About Noreen Flanagan

Here’s how a fashion and beauty fantasy day for me might unfold. First, I’d meet Alber Elbaz for an espresso and a croissant. Then Stella McCartney and I would go for a run to work off my bakery sins with Alber. At home, Guido Palau would be waiting to do my hair and then the charming Peter Philips would perform a makeup miracle. I’d then slip into a shift dress from Céline (it’s Look 10 from the fall collection, if you’re curious.) Because I’d be lunching with Haider Ackermann, I’d likely wear one of his long woven jackets. I’m thinking Look 14 would be perfect. Later that night, I’d have cocktails with Raf Simons wearing Look 5—or perhaps Look 3. And then—if I have the stamina—I’d join Karl at one of his swish afterparties. Yes, that’s pretty much my fantasy day.