From the editors bag to the bloggers boot, our picks on the top e-commerce fashion trends of 2011
By: Rachel Singer
Photo courtesy of Cambridge Satchel
The It-bag
Originally seen on Euro-bloggers Hanneli Mustaparta and Carolina Engman, the vibrantly-coloured neon Cambridge Satchel quickly became this year’s ‘It Bag.’ Until recently, the bag was only available online through the company’s website or on eBay but now, Holt Renfrew in Toronto carries it along with local shop, A2zane.
Photo courtesy of Nasty Gal
The blogger shoe
Every blogger and street style photographer was seen wearing the Jeffery Campbell Lita platform in 2011. This sky-high platform comes in hundreds of colours and patterns – from spikes to the American flag. Although the designer brand is available in certain shops in Canada, the very best selection is still found on the web, in particular the e-commerce site Nasty Gal.
Photo courtesy of Alex & Eli
Customize it
Blogger Leandra Medine of The Man Repeller recently did a designer collaboration with custom suiting website Alex & Eli. Custom suiting is this year’s most practical e-commerce trend that takes the stiff out of the corporate uniform by adding a touch of personalization. And, if you can customize suits, you can customize anything – this is just what Blair Edie (the blogger behind Atlantic-Pacific) loves to do. From customized pieces of jewellery to electronic accessories to loafers, monogramming is now the nouveau way to accessorize.
Photo courtesy of Style Stalker
Aussie influence
Thanks to Australian fashion bloggers like Mandy Shadforth of Oracle Fox, down-under fashion inspirations have spread like wild fire across the WWW. Swapping seasons means that Australians are a fashion season ahead. Buying swimsuits and summer maxi-dresses in the middle of winter is so much easier when you are buying them from a country in the heat of the summer season. Australian fashion influence took over in 2011 with brands like Style Stalker and Shakuhachi being picked up by boutiques and Urban Outfitters throughout the world.
What is your favourite find online? Share with us in the comments section below!
