What natural beauty products to look for—and avoid—when making the switch to eco-friendly makeup this summer.
Natural beauty care: Eyes
Since there are no enforced regulations when it comes to standards for labeling beauty products “natural”, Ma insists that self-education is key to determining which products to avoid (Her discerning-shopper’s tip? Don’t buy a product if it the ingredients aren’t listed on the packaging.)
When deciding on natural beauty products for eyes, Ma says that the choice can go either way in this case. “Whereas body oil is slathered allover, eyeliner is used on a much smaller area.” But if you notice that your eyes are more sensitive to regular beauty products, she recommends going for a natural mascara product instead.
TRY: Tarte Gifted Amazonian Clay Smart Mascara ($19), available at Sephora, to hydrate and volumize lashes. For colourful array of green shadows, try Nvey Eco Eyeshadow Palette ($63), at freshfaced.ca.
Natural beauty care: Body
Think of the worldwide green shift in the context of your beauty bag: “People are no longer seeing beauty as superficial and an aesthetic-only image,” says Ma. “It’s a part of complete wellness.” For your daily body moisturizer, she recommends selecting products made with vegetable or plant-based oils. “They penetrate better than synthetic products,” she adds. Natural ingredients in body creams and butters are also gently absorbed into pores and less irritating for people with sensitive skin.
TRY: For extra attention to sensitive skin, Josie Maran Argan Daily Moisturizer (approx. $32), available at Sephora. For all-in-one treatment, try One Love Organics Skin Savior Waterless Beauty Balm ($68), at oneloveorganics.com.
Natural beauty care: Face
For Ma, the natural beauty-deciding factor is how closely the product comes into contact with the skin—think facial moisturizers, concealer and foundation. “Anything that stays on skin and is absorbed as you move about your day,” Ma recommends. For a summer glow, she suggests applying a mineral-based bronzer. “They’re pretty good for all skin types.
TRY: For allover, weightless coverage, Alima Pure Satin Matte Foundation ($25), at alimapure.com. To naturally cover up imperfections, try Jane Iredale Disappear concealer ($30, variety of shades), available at Pure and Simple spa locations.
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