Makeup & nails

The must-have sunscreen this summer

Evaan Kheraj Author: Elle Canada Credits: Evaan Kheraj

Makeup & nails

The must-have sunscreen this summer

Here’s how you’ll spot me on the Bahamian beach: Look for the woman under an oversized sun umbrella who’s wearing a wide-brimmed opaque floppy hat and applying sunscreen 
every hour on the hour. As a beauty editor who has spent years interviewing dermatologists and skincare experts, I know that the sun, much like a Real Housewives marathon, may initially feel really fun to be around but ultimately is so very bad for your health.

READ MORE: The most important sunscreen tips

I’m in the Bahamas to road-test Shiseido’s new WetForce Ultimate Sun Protection Lotion, which takes sunscreen’s mortal enemies—water and sweat—and uses them to boost UV protection. While I watch a cute couple laugh and splash around in the salty ocean waves, I consider the many conversations I have had with dermatologists about staying safe in the sun. They often use serious-sounding terms like “efficacy” (how well a product works) and “compliance” (is the consumer 
using the product as directed? Is he or she applying it as frequently as recommended?) because that’s the tricky thing: You can build the perfect sunscreen, but if people don’t apply the proper amount or reapply regularly and frequently (especially after swimming or a sweat-inducing activity), the product won’t be as effective as when it was created in the lab.

READ MORE: Sunscreen facts and myths

This is why Shiseido, which claims that WetForce’s UV protection becomes stronger the wetter it gets, might be a real game changer in the realm of sun protection. But how does it work? Sitting in the shade of my sun lounger, I shoot off an email to Satoshi Yamaki, a research 
scientist at Shiseido, to find out. Yamaki spearheaded the new technology and explains that, trad-itionally, sunscreens become less effective when wet because of two mechanisms. The most obvious: Water simply rinses away the protective “film” of sunscreen on the skin. But even if the film has a high enough re-pel-lency level to fight being washed away, “it doesn’t have the ability to keep its structure, so the state of [the film] becomes rough,” explains Yamaki. This reduction in uniformity is what diminishes UV protection—and it’s probably why so many of the guys I see playing beach volleyball after their afternoon swim have red shoulders.

Yamaki says that the idea for this next-generation sunscreen came after he delved into research that centred around South Asia’s hot and humid environment and—here’s a surprise—ionic hairstyling technology. Hair-care companies are currently fixated on the way that positive and negative ionic charges work together to make hair look smoother.

READ MORE: 10 rules on how to apply bronzer

WetForce uses what is called an 
“ionic mineral sensor,” which forms a film with high water repellency by attracting minerals found in the 
water or sweat. “This results in a sunscreen that is more uniform and smoother later than when it is first applied,” says Yamaki. The more even the surface the better protected the skin is.

Armed with this knowledge, I join the festivities and spend a very active last day in the Caribbean sun. I play a rigorous game of tennis, go for a dip in the deep-turquoise sea and take several walks in the sunshine back and forth to the bar. I’ve got my liquid courage.

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The best sunscreens under $50

Sunscreen: Shiseido WetForce Ultimate Sun Protection SPF 50+

Shiseido WetForce Ultimate Sun Protection Lotion SPF 50+ ($49) and Shiseido WetForce Ultimate Sun Protection Cream SPF 50+ ($48), available at drugstores and mass-market retailers. READ MORE: Melt-proof makeup tips

By: Victoria DiPlacido Source: Shiseido Credits: ELLE Canada

The best sunscreens under $50

Sunscreen: Ombrelle Ultra Light Advanced SPF 50+ Weightless Body Lotion

Ombrelle Ultra Light Advanced SPF 50+ Weightless Body Lotion ($20), available at drugstores and mass-market retailers. READ MORE: Melt-proof makeup tips

By: Victoria DiPlacido Source: Ombrelle Credits: ELLE Canada

The best sunscreens under $50

Sunscreen: Sun Bum SPF 30 Moisturizing Sunscreen Lotion

Sun Bum SPF 30 Moisturizing Sunscreen Lotion ($18), available at Shopper’s Drug Mart, shoppersdrugmart.ca. READ MORE: 8 tips for your best bikini wax this summer

By: Victoria DiPlacido Source: Sun Bum Credits: ELLE Canada

The best sunscreens under $50

Sunscreen: Avène High Protection Suncare Spray SPF 50+

Eau Thermale Avène High Protection Suncare Spray SPF 50+ ($32.50), available at drugstores. READ MORE: Melt-proof makeup tips

By: Victoria DiPlacido Source: Avène Credits: ELLE Canada

The best sunscreens under $50

Sunscreen: Neutrogena CoolDry Sport Sunscreen Lotion SPF 30

Neutrogena CoolDry Sport Sunscreen Lotion SPF 30 ($15), available at drugstores and mass-market retailers. READ MORE: 8 tips for your best bikini wax this summer

By: Victoria DiPlacido Source: Neutrogena Credits: ELLE Canada

The best sunscreens under $50

Sunscreen: Skin Love Sunlove Sunscreen

Skin Love Sunlove Sunscreen ($35), available at The Detox Market, detoxmarket.ca. READ MORE: 8 tips for your best bikini wax this summer

By: Victoria DiPlacido Source: The Detox Market Credits: ELLE Canada

The best sunscreens under $50

Sunscreen: Anthelios Dry Mist SPF 50

Anthelios Dry Mist SPF 50 ($32), available mid-April at Shopper’s Drug Mart, shoppersdrugmart.ca. READ MORE: Melt-proof makeup tips

By: Victoria DiPlacido Source: La Roche Posay Credits: ELLE Canada

The best sunscreens under $50

Sunscreen: Coppertone Sunscreen Lotion Sensitive Skin SPF 50

Coppertone Sunscreen Lotion Sensitive Skin SPF 50 ($11), available at drugstores and mass-market retailers. READ MORE: 8 tips for your best bikini wax this summer

By: Victoria DiPlacido Source: Coppertone Credits: ELLE Canada

The best sunscreens under $50

Sunscreen: Eminence Tropical Vanilla Body SPF 32

Eminence Tropical Vanilla Body SPF 32 ($52), at thefacialroom.ca. READ MORE: Melt-proof makeup tips

By: Victoria DiPlacido Source: Eminence Credits: ELLE Canada

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Makeup & nails

The must-have sunscreen this summer