Makeup & nails

So you want to be a model? Get on social media

So you want to be a model? Get on social media

Getty Image by: Getty Author: Elle Canada

Makeup & nails

So you want to be a model? Get on social media

In 1988, a teenaged Kate Moss—all knees and elbows, charming snaggletooth, with slightly too big ears and slightly too short legs (by modelling standards)—caught the eye of a forward-thinking scout at JFK airport.

Had Moss been born a millennial, however, her discovery story may have gone something like this: An unusually beautiful-looking teen posts an Insta selfie (#familyvacay #model #backtoEngland) that’s “double tapped” by the right person. One direct message later and a career is launched.

READ MORE: Kate Moss' beauty evolution

Moss is the pioneer of the age of the jolie laide model, where unique beauties such as Binx Walton and Molly Bair get as much play as the Cindys and Lindas of the past. And Instagram has become the underground wellspring for this anti-glamazon, giving access to real and raw muses who might never have been traditionally discovered. Women who are more, according to model scout Ashley Brokaw, “your best friend’s sister. You know, the girl who’s not on the cheerleading squad,” she told The New York Times.

Model Eva Collé was scouted on social thanks to her Steven Meisel-esque shots showcasing her killer bone structure and androgynous buzz cut. “I only made [the account] three months ago and since then I’m basically travelling everywhere to model,” she said backstage at the Spring/Summer 2016 Vetements show.

A photo posted by Eva Collé (@303va) on May 28, 2015 at 6:30am PDT



READ MORE: 8 celebrity hairstyles the ELLE Canada ediors are obsessed with

Tyra Banks stumbled across Winnie Harlow, a Canadian model with vitiligo (a skin condition that causes pigmentation in the skin), while cruising Insta. The Toronto native has since starred in Diesel and Desigual spring 2015 campaigns.

Savvy model management firms are also embracing this subversive scouting method. In 2014, industry giant IMG—they rep everyone from Karlie to Kate—launched “We Love Your Genes” a global Instagram campaign asking aspiring Kendalls to post photos in the hopes of getting a modeling contract. “Model” looks almost seemed a second priority to IMG, who, on their website said they were seeking “that indescribable charisma.”

A photo posted by ♔Winnie♔ (@winnieharlow) on Jan 27, 2016 at 10:45am PST


And where can you find that? Well, social media. “Finding what’s different about you and really showing it off creates a new level of connection between you and the people supporting you,” says Gigi Hadid, who has over 11 million followers on Insta. It can also mean wayyyy more bookings. “These days Instagram can be a huge contributing factor to whether a model gets a job,” says New York-based casting director Jennifer Starr, who has worked on runway and advertising campaigns with brands from Narciso Rodriguez to Dolce & Gabbana. She says more than half of her clients want models with a strong online presence and personality.

Some brands are even skipping agencies altogether. Marc by Marc Jacobs designers Luella Bartley and Katie Hillier cast their fall 2014 campaign with real people via an Instagram contest. It was so successful—there were 70,000 applicants—they ran the #castmemarc competition for spring 2015 too. Rimmel London, Asos and even Cara Delevingne (for her DKNY capsule collection) have all sought out fresh faces in these digital casting calls.

It’s beauty, democratized. And the effects have spilled over into the public psyche. Models or not, our freckles, frizz, big ears or crooked noses are what make us unique and beautiful. And that’s #forwardthinking.

Slideshow

prev next 1 of 15

From Instagram to insta-famous: the next generation of models

Tamy Glauser

@tamyinthecity READ MORE: So you want to be a model? Get on social media

Image by: ELLE Canada By: Carli Whitwell Source: Instagram/tamyinthecity

From Instagram to insta-famous: the next generation of models

Hyun Ji Shin

@iamhyunjishin READ MORE: 5 spas with serious wow-factor

Image by: ELLE Canada By: Carli Whitwell Source: Instagram/iamhyunjishin

From Instagram to insta-famous: the next generation of models

Nirvana Naves

@nirvana_naves READ MORE: Why winter is the perfect time to up your skincare game

Image by: ELLE Canada By: Carli Whitwell Source: Instagram/nirvana_naves

From Instagram to insta-famous: the next generation of models

Ruth Bell

@ruthnotmay READ MORE: 9 tips for getting (and keeping) perfect party makeup

Image by: ELLE Canada By: Carli Whitwell Source: Instagram/ruthnotmay

From Instagram to insta-famous: the next generation of models

Lineisy Montero

@lineisymontero READ MORE: 10 must-know beauty tips for wearing makeup while you're sick

Image by: ELLE Canada By: Carli Whitwell Source: Instagram/lineisymontero

From Instagram to insta-famous: the next generation of models

Molly Bair

@molllsbair READ MORE: 10+ makeup looks to steal from Kendall Jenner

Image by: ELLE Canada By: Carli Whitwell Source: Instagram/molllsbair

From Instagram to insta-famous: the next generation of models

Peyton Knight

@peyton.knight READ MORE: The 8 hottest beauty buys for February

Image by: ELLE Canada By: Carli Whitwell Source: Instagram/peyton.knight

From Instagram to insta-famous: the next generation of models

Lameka Fox

@lamekafox READ MORE: 12 moisturizing face masks to help you survive winter

Image by: ELLE Canada By: Carli Whitwell Source: Instagram/lamekafox

From Instagram to insta-famous: the next generation of models

Sahara Lin

@palefoxsahara READ MORE: 6 facials to try in Toronto

Image by: ELLE Canada By: Carli Whitwell Source: Instagram/palefoxsahara

From Instagram to insta-famous: the next generation of models

Mica Arganaraz

@micarganaraz READ MORE: The most soothing hair products

Image by: ELLE Canada By: Carli Whitwell Source: Instagram/micarganaraz

From Instagram to insta-famous: the next generation of models

Hari Nef

@harinef READ MORE: The right way to spray perfume in your hair

Image by: ELLE Canada By: Carli Whitwell Source: Instagram/harinef

From Instagram to insta-famous: the next generation of models

Rhiannon McConnell

@rhisux READ MORE: The prettiest hair from Paris Haute Couture Fashion Week 2016

Image by: ELLE Canada By: Carli Whitwell Source: Instagram/rhisux

From Instagram to insta-famous: the next generation of models

Dilone

@_dilone READ MORE: Everything you need to know about the new line of products from the Kardashian's hairstylist

Image by: ELLE Canada By: Carli Whitwell Source: Instagram/_dilone

From Instagram to insta-famous: the next generation of models

Binx Walton

@binxwalton READ MORE: The one product Karlie Kloss can't live without in winter

Image by: ELLE Canada By: Carli Whitwell Source: Instagram/binxwalton

From Instagram to insta-famous: the next generation of models

Londone Myers

@londonemyers READ MORE: 9+ must-have beauty buys for the best sleep ever

Image by: ELLE Canada By: Carli Whitwell Source: Instagram/londonemyers


READ MORE:
Best beauty looks from the 2016 Critics' Choice Awards

Celebrity hair: All the cuts and colours in 2016
10 of Bella Hadid's best beauty Instagrams

 

Comments

Share X
Makeup & nails

So you want to be a model? Get on social media