In addition to creating, writing and starring in Insecure, Issa Rae has just been announced as the latest celebrity CoverGirl. “My character is ever-evolving, and makeup is a tool to help transform my persona, whether for a role I play in content that I produce, or the different roles I take on in my life,” says Rae in a statement. “Becoming a CoverGirl means a lot because the brand recognizes just how important it is for people to embrace their individuality and express themselves in unique and diverse ways. This has been a major part of my personal journey, and a message that I want to share with others.”
I remember being an awkward black girl in high school, reading the pages of my favorite magazines, casually flipping through @COVERGIRL ads, singing their slogan in my head. Never EVER in my life did I imagine I'd be one. I am SO honored and SO excited for what’s to come. Visit @COVERGIRL to learn more #COVERGIRLMADE
“Having Issa join CoverGirl is an important next step as the brand continues to grow into the future. She brings a genuine love of makeup, incredible talent and an infectious energy to the CoverGirl family that inspires us and so many others," says Ukonwa Ojo, senior vice president for the brand. “Her power lies in her ability to transform at any given moment, while always remaining true to herself. She's an inspiration and a role model; we can't wait to see what she does next, and to be there to support her.”
Rae's Insecure co-star Yvonne Orji took to Instagram to share her congratulations. "I'm bout to run to every CVS, RITE AID & WALGREENS and just WAIT for @issarae's @covergirl line to DROP!" says Orji. See her full comment in the post below.
I'm bout to run to every CVS, RITE AID & WALGREENS and just WAIT for @issarae's @covergirl line to DROP! I'm coppin ERRYYY DARN SHADE, you hear me?! I'mo be so ignant at the checkout counter if they ran out and ain't re-stocked. I'm telling you right now, I don't care what shade you are, I will try to push these products in your cart (you know somebody brown!). WHY?! Cuz I'm HELLA HAPPY right now for my BOOOOO!!!!!! Congrats mama! What's crazy is... THE BEST IS STILL YET TO COME!!