Still from the Nike Epic React sneaker campaign. Image by: Nike
Who runs the world?
To celebrate the launch of Nike's latest running shoe, the Epic React Flyknit ($200) and its new foam technology, the brand released a comical star-studded campaign. The premise alone is hilarious: For some unknown reason, the earth literally stops turning, which sparks a global "stopocalypse." Around the world, people take to the streets to run in hopes of getting the earth to move again.
The ninety-second video stars a cast of noteworthy athletes (like Kobe Bryant and Simone Biles), actors (like Kevin Hart and Sadie Sink) and even Bill Nye, the science guy—who brought a total of six bow ties to set (because why not!).
Watch the full campaign below.
If you now feel compelled to take up running, Nike is releasing audio-guided runs from some of the stars featured in the video on their Nike Run Club app, as of March 2.
Motivational and encouraging words are most effective when coming from Kevin Hart or Bill Nye, no?