Hair at David Dixon was simple yet edgy. "The key to super slicked hair is in the set up," says Redken’s international artist Jorge Joao. "Make sure your hair is wet, or use a texture spray. You've got to wet the root in some fashion." Backstage at Toronto Women's Fashion Week, Joao applied texturizing spray Redken Guts 10 ($24), then sectioned hair into a severe side part and used a blow dryer to lock it in. "You need to blow dry the hair into position. A lot of people will just part their hair and then try to make it stay with hairspray. That won't work. You have to set it right from the beginning with heat," he says. Finish by flat ironing any unruly strands, and tuck hair behind your ears.
“Right now accessories are huge," says Joao. "And they don't have to be your typical accessory either, fabric, a leather strap, even earrings can be used in the hair! Something basic like a low pony can be elevated by adding an accessory." To create a similar look yourself, start by prepping hair with Redken Braid Aid 03 ($25) followed by a center part and two braids. Clip in your favourite accessories, spritz with a light hold hairspray and go!
At Roch, textured rope twists elevated simple, straight hair. To achieve this at home, straighten hair with a flat iron, sectioning off two pieces on either side of your head. Twist the sections into ropes, criss-crossing them at the back of the head. Secure with cute bobby pins, spritz with Redken Forceful 23 ($22) and you're out the door.