Hair

Kim K's bleached blonde hair breaks just like ours

How Kim Kardashian Maintains Her Platinum Hair

Kim Kardashian
Source: Michael Simon

Hair

Kim K's bleached blonde hair breaks just like ours

Here's what she does about it. 

It's fashion month, which means Kim Kardashian has gone blonde again. (She first revealed a platinum lob during Paris Fashion Week in 2015, and then again in February of 2017.)

At New York Fashion Week, Kardashian made a stop at Nexxus New York Hair Salon where her newly platinum hair—courtesy of celeb colourist Chris Appleton—was treated to the brand's Emergencee Reconstructing Treatment ($20), nexxus.ca. The rinse-out treatment features a higher-than-usual concentration of protein (which makes up 90% of hair), as well as marine collagen and elastin, to replenish what is lost in the dyeing process and during daily styling. “It restores hair to a virgin look, feel and strength,” says Kevin Mancuso, global creative director for the brand. 

 

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Kim Kardashian at Nexxus Salon in New York City. 

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Hair

Kim K's bleached blonde hair breaks just like ours