It’s fashion month, which means Kim Kardashian has gone blonde again. (She first revealed a platinum lob during Paris Fashion Week in 2015, and then again in February of 2017.)

At New York Fashion Week, Kardashian made a stop at Nexxus New York Hair Salon where her newly platinum hair—courtesy of celeb colourist Chris Appleton—was treated to the brand’s Emergencee Reconstructing Treatment ($20), nexxus.ca. The rinse-out treatment features a higher-than-usual concentration of protein (which makes up 90% of hair), as well as marine collagen and elastin, to replenish what is lost in the dyeing process and during daily styling. “It restores hair to a virgin look, feel and strength,” says Kevin Mancuso, global creative director for the brand.