Hair

Here's how to be your best brunette

Hair

Here's how to be your best brunette

Brown hair is having a moment. “I think it’s a very brunette-heavy year,” says Harry Josh, the man Gisele has trusted with her hair colour for over a decade, citing the current popularity of celebs like Kendall Jenner (who Josh says has “virgin hair”) and her fam. The main struggle with the shade? Dullness. “Brown hair doesn’t have that sparkle,” explains the international creative consultant for John Frieda. “If it’s just flat chocolate tones, it’s missing it. Richness in a brunette encompasses gold and red undertones.”

Enter the new Brilliant Brunette collection of foolproof at-home treatments. There’s Visibly Deeper, a semi-permanent dye for Bella Hadid types (i.e., those after an espresso-brown colour) made to use once a week in the shower for about the same amount of time it takes to carefully shave your legs. “What’s really cool about it is that it’s attracted to the damaged porous areas first,” explains Josh. “So if your hair is lighter on the ends, this will even it out.” 

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From left: John Frieda Brilliant Brunette Visibly Brighter In-Shower Lightening Treatment and John Frieda Brilliant Brunette Visibly Deeper Colour Deepening Treatment ($13 each, at drugstores and mass-market retailers).

To enhance honey and caramel tones (think Jessica Alba), the Visibly Lighter treatment removes eumelanin, a type of pigment unique to dark hair, lightening hair up to one shade. Not every brunette can go Balenciaga blond, says Josh, but there is a “lightness” for everyone. “I believe everyone can benefit from having a little dimension in their hair."

 

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Celebs who went brunette this year

Celebs who went brunette: Ashley Olsen

BEFORE READ MORE: Kourtney Kardashian's best hair moments

By: Kiera Spronk Source: instagram.com/ashley_olsen_official Credits: ELLE Canada

Celebs who went brunette this year

Celebs who went brunette: Ashley Olsen

AFTER READ MORE: Celebrity sisters with totally different beauty game

By: Kiera Spronk Source: instagram.com/ashley_olsen_official Credits: ELLE Canada

Celebs who went brunette this year

Celebs who went brunette: Bella Thorne

BEFORE READ MORE: How Hollywood’s most in-demand celebrity hairstylist built her brand

By: Kiera Spronk Source: instagram.com/bellathorne Credits: ELLE Canada

Celebs who went brunette this year

Celebs who went brunette: Bella Thorne

AFTER READ MORE: The liberating power of a statement haircut

By: Kiera Spronk Source: instagram.com/bellathorne Credits: ELLE Canada

Celebs who went brunette this year

Celebs who went brunette: Bella Heathcote

BEFORE READ MORE: Everything you need to know about the new line of products from the Kardashian’s hairstylist

By: Kiera Spronk Source: instagram.com/bellalheathcote Credits: ELLE Canada

Celebs who went brunette this year

Celebs who went brunette: Bella Heathcote

AFTER READ MORE: The most soothing hair products

By: Kiera Spronk Source: instagram.com/bellalheathcote Credits: ELLE Canada

Celebs who went brunette this year

Celebs who went brunette: Sarah Hyland

BEFORE READ MORE: 3 red-carpet secrets from celeb hair stylist Kim Kimble

By: Kiera Spronk Source: instagram.com/therealsarahhyland Credits: ELLE Canada

Celebs who went brunette this year

Celebs who went brunette: Sarah Hyland

AFTER READ MORE: Victoria Beckham’s beauty evolution

By: Kiera Spronk Source: instagram.com/therealsarahhyland Credits: ELLE Canada

Celebs who went brunette this year

Celebs who went brunette: Sarah Michelle Gellar

BEFORE READ MORE: The best beauty looks from Coachella

By: Kiera Spronk Source: instagram.com/sarahmgellar Credits: ELLE Canada

Celebs who went brunette this year

Celebs who went brunette: Sarah Michelle Gellar

AFTER READ MORE: 24 celeb Coachella beauty looks to inspire you during festival season

By: Kiera Spronk Source: instagram.com/sarahmgellar Credits: ELLE Canada

 

READ MORE: How Hollywood's most in-demand celebrity hairstylist built her brand
READ MORE: The truth about dandruff and how to treat it

 

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Hair

Here's how to be your best brunette