Feel the earth move (wink, wink) with the latest mascaras.
Pagination
- 1
- 2
Jean-Louis Guéret knows mascara. As the creator of Lancôme's bestselling Définicils, Kéracils and, the brand's latest, Ôscillation, he is the go-to lash guru. On a recent visit to Toronto, Guéret couldn't wait to demonstrate Ôscillation - part of a crop of vibrating mascaras being launched this year - to a group of curious beauty journalists. On this day, the creator also played model as he demonstrated the application of the mascara on his own lashes. Guéret says that he came up with the idea five years ago after noticing that makeup artists use a "zig-zag" technique to get those amped-up, fully coated lashes. "I have reproduced that gesture by creating longitudinal micro-oscillation," says Guéret. "The forward and backward movement spreads the mascara around the entire lash." After nearly 1,000 prototypes, Ôscillation was born. Activated with the push of a button, the battery-operated mascara pulsates 117 times per second (although the movement isn't visible). Released in the United States last July for only one day, Ôscillation was an immediate hit with consumers and "sold out within hours," says Maya Kosovalic, product manager of makeup for Lancôme Canada. The mascara launched in Canada in December.
