Burberry Her Eau de Parfum Spray ($107 for 50 mL), at burberry.com.
Cara Delevingne is the face of Burberry Her, the first fragrance to come out of the storied British fashion house with new chief creative officer Riccardo Tisci at the helm.
In the campaign video, released today, the 26-year-old model/actress/occasional singer croons the classic track "Maybe It's Because I'm A Londoner":
"Maybe it's because I'm a Londoner, that I love London so,
Maybe it's because I'm a Londoner, that I think of her wherever I go
Maybe it's because I'm a Londoner, that I love London town"
The scent is described as a striking combo of red berries, jasmine and violet with a musky amber accord. Master perfumer Francis Kurkdjian, who created the fragrance, calls it a true signature scent.
Watch the campaign video, below.