Are foundations the new skin care?
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Despite these new textures and technologies, Janet Pardo, senior vice-president of product development worldwide for Clinique, says that there are still plenty of “foundation-phobic” women. And for those who do wear foundation, there is often a disconnect between how much coverage they think they need and what they are actually getting — something the brand has learned through its h studies. “When [subjects] tell us what coverage level [they use], nine times out of 10 they think the foundation they are wearing is sheer when it’s really like a mask,” explains Pardo.
It’s this research that has helped brands like Clinique develop smarter formulas that might make such faux pas as “pumpkin face” and what Toronto-based makeup artist Diana Carreiro calls the dreaded “demarcation line” things of the past. Picking the right shade and blending are still musts, warns Carreiro, but these new formulations are a lot more forgiving than the old guard. Shawn agrees: “Before, you had to be very skilled to apply foundation; now, especially if the formulation contains silicone, it’s less likely you’ll make a mistake.” Learn how to properly apply concealer here.
Application may be easier, but with so many choices, how do you pick the right foundation? Don’t be swayed by add-ons like anti-aging ingredients, says Carreiro. “They’re a bonus, but they’re not necessary if you have a good skin-care regimen.” Take note of your skin type too: Choose an oil-free formula for oily skin and a hydrating one for dry skin.
And, much like having a selection of fragrances for different seasons, Shawn suggests investing in a foundation wardrobe. “Eyes and lips are the accessories, but your foundation is your little black dress.”
Tinted moisturizers
• Sheer, minimal coverage.
• Great option for warmer weather. Try Kiehl’s Ultra Facial Tinted Moisturizer SPF 15.
Mineral foundations
• Medium to full coverage.
• Work well on sensitive skin — pigment is derived from the minerals rather than synthetic ingredients. Try Laura Mercier Mineral Pressed Powder.
Oil-free and matte liquid foundations
• Medium to full coverage.
• Work best on oily skin, but all skin types can use them for a matte finish. Try Prescriptives Virtual Matte Oil-Control Makeup SPF 15.
Standard liquid foundations
• Water is the first ingredient.
• Work best on normal to dry skin. Try Giorgio Armani Luminous Silk Foundation.
Powder-based foundations
• Good for normal to oily skin because of their light texture.
• Work well over sunscreen to reduce shine. Try CoverGirl TRUblend Pressed Powder.
Cream-to-powder foundations
• A cross between a pressed powder and a liquid foundation.
• Leave a matte, powdery finish. Try M.A.C Studio Tech.
High-definition foundations
• Designed with high-definition lenses in mind.
• Reflect light instead of absorbing it, blurring fine lines and imperfections. Try CARGO Blu-Ray Pressed Powder.
Airbrush foundations
• Applied with a fine spray.
• With practice, they won’t streak or cake; they leave a light, even coverage for a natural finish. Try Dior Airflash Spray Foundation.
Check out the latest in foundations that are great for your skin in this gallery
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