A collection that captures the luxe label’s iconic elegance.
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With so many makeup lines competing for our attention, how does a new collection distinguish itself and captivate us? Simply by being true to its roots and playing to its strengths. That’s what the luxury brand Burberry— famed for its timeless, iconic check trench coats and urbane-cool aesthetic— has done with its new makeup line, Burberry Beauty.
Other than fragrances, this is the company’s first foray into the lucrative cosmetics market. Based on soft natural tones and stormy hues, the line consists of 96 products for eyes, cheeks, lips and skin. Similar to the Burberry style philosophy, which runs through the clothing and accessory lines, Burberry Beauty exudes a classic, subtle and luxe feel, from its covetable metallic Burberrycheck packaging to the makeup inside. The entire collection is sophisticated and eminently wearable—without a speck of glitter or sparkle—for grown-up women of all ages.
Christopher Bailey, creative director for Burberry, explains that the makeup line, which took 2 1/2 years to develop, was born of his desire to extend the Burberry ethos from head to toe. “It started because I felt that the whole [Burberry] style is epitomized in our shoes, bags, clothes and accessories, but the face is one thing I’ve always struggled with,” he explains. “When we were doing makeup for the catwalk shows, I always felt that we weren’t able to get the right Burberry attitude—I wanted it to be this kind of effortless elegance.”
Since joining Burberry in 2001, Bailey has reinvigorated and modernized this quintessentially British brand. ELLE chatted with him about his inspiration and vision for Burberry Beauty.
Bailey answers our questions on the next page...
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