Take the plunge! Reveal a firmer, smoother-looking décolletage with the latest products and treatments.
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For some of us, however, it's size that matters. That's why Maria Hatzistefanis, founder of the London-based skin-care line Rodial, created Boob Job, a product that promises to increase breast size by 8.4 percent (about half a cup size) in 56 days. "I always wanted bigger boobs but never wanted to go under the knife," she says. "I thought, ‘There must be an ingredient we can use to mimic the effect of a lip plumper for the décolletage.'" Working with cosmetic scientists, Hatzistefanis discovered a plant sterol that she says traps fat cells wherever it's applied. "When you eat, it works with the brain to signal that the fat should go straight to the décolletage area," she says. "It acts superficially on the layer of fat just below the skin but not any deeper, so you don't need to worry that will react with any hormones or vital organs." While some dermatologists (including Zloty) find these claims improbable, many women believe it works: When Boob Job launched in the United Kingdom in April, it sold out nationwide within two days. Hatzistefanis says that most customers made repeat purchases.
Whether you choose to treat your décolletage at home, at the spa or at the dermatologist, be sure to add a broad-spectrum sunscreen to your regimen, says Zloty. "It's the most cost-effective way to prevent damage-there's even some evidence suggesting that regular use can repair damage." And expect to see a wider array of age-proofing skin-care products - not just for the décolletage but for the whole body. "As women move into their 30s, 40s and 50s, they're showing a lot more skin," says Sutherland. "We're taking the same quality ingredients you use on your face and applying them to the body - because skin that's smooth, toned and elastic just looks better."
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