Gucci feels the love with the launch of Flora, its latest fragrance for women.
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Overcast skies and a steady drizzle have the hotel staff apologizing to the international journalists who have come to Rome for the launch of Flora by Gucci, set to debut in stores in April. But it would take more than a few heavy clouds to dim the allure of the Eternal City — or to slow down Frida Giannini, Gucci’s creative director.
Wearing little makeup, except for dramatic black false eyelashes, the tall and slim blond dynamo exudes modern Italian cool in her all-black outfit (tunic, leggings, long scarf and knee-high leather boots), which includes a black-diamond ring on her pinky finger. With a view of the lush Borghese Gardens behind her, the Roman-born Giannini settles into a black leather chair, glances at the rain-lashed windows and says that she doesn’t even recognize her beloved city under the deluge. Since joining Gucci in 2002 as handbag design director and being appointed creative director in 2005, Giannini has proven to the naysayers that there is life after Tom Ford — and, in addition to the strong fashion collections, new fragrance launches have boosted the company’s fortunes.
On the heels of Giannini’s first fragrance launch, Gucci by Gucci, comes Flora by Gucci, described as its more carefree younger sister. The scent was inspired by Giannini’s favourite archival print, Flora, which was originally used to create a silk scarf for Princess Grace of Monaco in 1966. This floral-themed fragrance is built around heart notes of rose and osmanthus (a Chinese flower), with a citrus/peony top note and a sandalwood/patchouli base.
With a view of the lush Borghese Gardens behind her, the Roman-born Giannini settles into a black leather chair
