Nothing says sex appeal like a woman who is confident in her beauty choices. We've enlisted the help of the pros for sure-fire tips to up the ante for not only Valentine's Day but all year long. So get on with your self-assured self and shine on. Here's how:

Spotlight stealer: Wear a bold, bright, look-at-me lip.
Wearing one of the season's hottest looks--a bold, bright lip--reveals a lot about you: you're not afraid of attention. "As someone who wears bright, bold colours most of the time, I have to say that you definitely need to have a good attitude about yourself to wear it," says Mila Victoria, a freelance makeup artist in Toronto. "These shades are not for the shy type."

How to rock this look: Go simple on the eyes, especially during the day, when going bold with your lips. If you're a tad uneasy, Mila suggests applying a swipe of the lipstick and lightly blotting off on a tissue. "This will give you a more natural, stained lip, which can be worn anytime," she says.

Try: Gosh in #306, Nars in Schiap or Chanel Rouge Allure in Precious.

Spotlight stealer: Flash a pearly white smile.
When you've got gleaming white teeth, you smile with assurance, beaming good energy to everyone around you. Dentist Jonathan Shainhouse agrees. "A bright smile can light up a room and as a rule is associated with success and good health," he says.

How to rock this look: To help you pretty up your pearly whites, Shainhouse created a collection of whitening products, Love That White Smile.

Try: Love That White Smile Teeth Cleaning Pen --perfect for whitening on the go, this pen easily tucks into your handbag and takes just seconds to use. Got more time? Crest 3D White Professional Effects Whitestrips, when used along with Crest 3D White MultiCare Whitening Rinse and the Oral-B Pulsar 3D White Advanced Vivid toothbrush, is said to provide noticeable results after just one day.

Spotlight stealer: Flaunt hair with megawatt shine.
A mane that's healthy, well-maintained and good to the touch is where confidence lives when it comes to your hair, says celeb hair stylist Charles Baker Strachan. "It's a very sensual thing--when your hair is soft and you feel your hair swing and bounce and it's radiant, you feel joy," he says.

How to rock this look: To boost shine, there's a movement away from oils and shine sprays, says Charles. "These take away from the weightless of gorgeous hair," he says. How to get that shine then? "Great hair starts in the shower," he says, recommending the new formulations from Herbal Essences. These revamped shampoos and conditioners keep the surfactants and hydrators separate (until activated by water), which means they have double the hydration compared to previous formats. And greater hydration equals shinier, lush hair. Two other shine-boosting must-haves: a boar-bristle brush and an ionic blow dryer will both help close the cuticle and smooth it out.

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