Miaou's "Brigitte" jeans.
Prepare to gain a new appreciation for grommets.
The story of Alexia Elkaim's new denim label Miaou (pronounced "meow," in case you were wondering) is a bit like the plot of the Sisterhood of the Traveling Pants. "I wanted to make a pair of jeans that fit all of my friends," says Elkaim, who was inspired by a pair of jeans she picked up a flea market in Paris. "I thought 'let me see what I can do with this pattern.'"
Elkaim, who previously worked as a music editor at CR Fashion Book and then as a casting agent, is quick to admit that she's not a "denim girl," explaining that her jeans are meant for someone who prefers to wear dresses. "My jeans are novelty pieces, maybe you could wear them everyday, but you don't see jeans like this everyday."
Elkaim photographed her friends for the lookbook, and struck gold when her first design, the Brigitte – a high-rise, tight fitting jeans with rope and grommet embellishments – were spotted on Bella Hadid. "Celebrity seeding is everything," says Elkaim, whose Instagram DMs blew up after photos of Bella in the jeans appeared on The Daily Mail in November of last year. "She's the only celebrity I sent my jeans to, and they look great on her. I'm glad it was successful."
And what about the jeans' most prominent feature, those strategically placed grommets? Elkaim's answer is simple: "I think grommets are sexy and cool." The other standout feature of Miaou jeans is the lack of a waistband. According to Elkaim, this allows the denim to hug the body without pinching.
Elkaim is slowly working her way up to a full collection. For now, she's released the Tommy, a jean with a looser fit through the leg as well as a pinstripe pant that's very Wall Street-meets-Clueless. Each pair features those now-signature grommets, through which you can thread a glittery chain or a colourful satin tie.
When asked to give advice to anyone dreaming of starting their own line, Elkaim emphasizes focusing on one product: "Make it the best product you can, so when people look at it they will associate you with your product – that's when you know you have a brand. A brand is known for something, always."
Guess who Amber Tamblyn ran into at the Women's March this Saturday? (Other than hundreds of thousands of people taking to the streets to express their opposition to the new Trump administration).
Not one, but two of her "sisters" from the Travelling Pants franchise!
First, Tamblyn bumped into America Ferrera in Washington.
And then, via some kind of miracle of teleportation (seriously, how) Tamblyn was in New York, where she marched with "Sister 2", aka Blake Lively.
As for sister #3, aka Alexis Bledel: She's currently filming in Canada at the moment, so hold the conspiracy theories.
Like you weren't emotional enough today (Trumpnauguration whyyyyyyy), here's the final episode of West Wing Week courtesy of the White House's Twitter accounts.
It's basically an incredibly moving montage of the Obama's saying thank you to all the people who've been by their sides for the past 8 years—from their security detail to the entire country.
4 healing balms you need in your life right now.
These bleak days of hiver test both our will to live and our skin’s ability to stay hydrated. And much like how a generous pour of Okanagan Pinot can top up our emotional reservoir, these waxy balms restore and seal in lost moisture. Soapwalla founder Rachel Winard’s The Balm, which she calls a “miracle product,” took hundreds of formula tweaks and three years to fine-tune. The jellylike moisturizer reduces redness and soothes damaged tissue so your skin won’t look like Jon Snow’s when he’s coming back from beyond the Wall. “Infusions of calendula, arnica and St. John’s wort work synergistically to reduce swelling and calm redness,” says Winard.
L’Occitane Immortelle Divine Eye Balm ($90), at loccitane.com.
Soapwalla The Balm Concentrated Repair Balm ($78), at soapwallakitchen.com.
Neal’s Yard Remedies Wild Rose Beauty Balm ($72), at nealsyardremedies.com.
Éminence Organic Skin Care Rosehip & Lemongrass Repair Balm ($88), at thefacialroom.ca.