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Natural beauty brand: Cheeky Cosmetics
Beauty beginning: Okanagan Valley-based Chantal, founder of Cheeky Cosmetics in 2009, started making lip balm and organic perfumes at 14 and selling them at local craft fairs in Mississauga, Ont.
Why you should know them: The mineral cosmetics line—made up of everything from eye products and lip shades to bronzing powders and brushes— is entirely handmade and free of lead and artificial dyes.
Natural standout: All products (including synthetic brushes) are safe for use on sensitive skin and rosacea.
Best buys: Seven shades of blush, including deep berry and rosy pink, made with mica for a naturally radiant shimmer ($15).
Natural beauty brand: Lippy Girl Makeup
Beauty beginning: Feeling a lack in organic, animal and eco-friendly cosmetics, Vancouver-based Darcey Diehl launched Lippy Girl after her second pregnancy.
Why you should know them: While the entire line is completely cruelty-free, the product names are some of the sassiest we’ve seen. (Note: organic lipstick shades of a bubblegum pink Sassy Ass, and retro red Mother Pucker, each $15.50.)
Natural standout: So far, the line is made up of organic lipsticks and mineral blushes, with ingredients like beeswax, jojoba seed oil, vitamin E and mica.
Best buys: Lip Love Lip Conditioning Stick ($8), which moisturizes with Vitamin E, and organic Sunflower, Jojoba, Peppermint, Eucalyptus and Rosemary oils.
Natural beauty brand: Josie Maran Cosmetics
Beauty beginning: Supermodel Josie Maran discovered argan oil while on a shoot in the South of France and launched her eponymous line of eco-friendly, argan oil-based skin care and cosmetics.
Why you should know them: Luxe, gentle products made with oil from Moroccan Argan trees, known for its nourishing and anti-aging properties for skin and hair.
Natural standout: While every product is infused with argan oil, apricot, avocado, citrus oils and coconut is formulated into body butters, moisturizers and lipsticks.
Best buys: Go for the real thing: 100% Pure Argan Oil (approx. $48), to condition hair, skin and nails.
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For more green beauty brands, read on to the next page... Natural beauty brand: Tarte Cosmetics
Beauty beginning: Maureen Kelly, the natural beauty line’s founder and CEO, concocted the brand in her one-bedroom apartment in 1999.
Why you should know them: Full face (eyes, lips, cheeks) coverage, plus bamboo brushes and a vegan line, made with vitamins, minerals and natural fruit and plant extracts; free of parabens and synthetic fragrances. Even the chic packaging is made from recyclable or post-consumer recycled material.
Natural standout: The t5 super fruit complex— a blend of five active super fruits, including acai, goji, maracuja, acerola and pomegranate— whose antioxidant-rich properties and vitamins deliver anti-aging and skin-restorative benefits.
Best buys: Cheek Stain (approx. $30), nine ways of blushing with this alcohol-free and t5 super fruit complex-infused cheek tint.
Natural beauty brand: Butter London
Beauty beginning: Brit entrepreneur Sasha Muir and manicurist Nonie Crème partnered in 2005 to launch the high fashion, non-toxic nail line, which became an instant fashion week favourite.
Why you should know them: A rainbow of lacquers from tried and true staples (All Hail the Queen beige, Come to Bed Red) plus an on-trend line launched each season (check out Trustafarian sage green and the orange-burgandy Shag shades this fall). All polishes are 3 Free—void of formaldehyde, Toluene or DBP, plus cruelty-free and vegan.
Natural standout: The newly launched Lippy line—balms made to match the shades of signature lacquers—is free of parabens, petroleum, phthalates, sulphates, or bismuth and comes in mani-coordinating shades of bubblegum pink and coral.
Best buys: The hot pink crème duo of lip gloss and matching nail polish in Snog (approx. $29).
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