It's all part of a strategy to make the brand more contemporary while still respecting its rich heritage, says Thierry Vidart, international marketing director for Roger & Gallet. "What distinguishes us is that we have a real perfumer's tradition," he says. In 1806, Jean-Marie Farina -- a descendant of the inventor of eau de cologne -- inherited the recipe for what would become the first Roger & Gallet fragrance; it is named after Farina himself, and the company still sells it today. (Napoleon not only wore it into battle but also ingested it in the quantity of 60 bottles a month.) Brothers-in-law Armand Roger and Charles Gallet inherited the business in 1862 and added dozens of scents and several new inventions, including the world's first liquid soap.
Today, with a product offering that includes everything from shower gels to shampoos, the company's goal is to bring a touch of indulgence to everyday life -- even if you don't have a pedigree. "Luxury is no longer reserved for a happy few," says Vidart. "Consumers today are focused on the idea of pleasure, sensuality and refinement on an everyday basis -- a kind of daily luxury. When you use Roger & Gallet, you are taking part in the French lifestyle."
Image courtesy of Norbert Mayer