Beauty

LG Fashion Week Spring 2011; Backstage beauty report: Joe Fresh

Elle Canada
Beauty

LG Fashion Week Spring 2011; Backstage beauty report: Joe Fresh

Fresh faces at Joe Fresh

By Karen Kwan With dewy skin, bare lips and hair pulled into easy buns, heavy, luscious lashes took the spotlight at Joe Fresh. Makeup We're midway into Fashion Week and we've all got a great grasp on Eddie Malter's tried-and-true method for dewy skin: prime skin with L'Oreal Studio Secrets Magic Perfecting  Base, mask any imperfections with Touche Magique Concealer and even out the complexion with using True Match Foundation. Then he uses his secret highlighting weapon: Wear Infinite Eye Shadow in Morning Light. For blush, he favours True Match in C1-2, which he applies with a small blush brush, "It's easier to control where I apply it [than with a big fluffy brush]," he says. At Joe Fresh, the idea was to keep things minimal, so after completing the base and blush,  Eddie skipped eye shadow and kept lips kept bare, with just some balm brushed on. Check out our editor's top blush picks! More fresh beauty tips after the jump! Because the focus here? It's all about luscious lashes. "Heavier, more," Eddie instructed his team of makeup artists. We watched Eddie put several coats of Voluminous Million Lashes on both the upper and lower lashes, both from beneath the lashes and on the topside of the lashes. Then, Eddie broke a tube of Voluminous Mascara so that he could have access to an excessive amount of mascara, which he dipped into and applied onto the models' lashes using the opposite end of a disposable mascara brush (the thin plastic handle side). The result? Lashes that were OTT, but oh so glam we're dying to try out the technique at home. Hair "Joe's collection is always very light, fresh and young,' says Eric Del Monaco. "And the hair is usually down but this time we've done it up but in a very relaxed way. We want the bun to look like as if she did it herself,' he says. Which is good news as  this means you should be able to easily replicate this look at home. Start by brushing the hair back flat, and then rough it up a bit with some Studio FX Modeling Gel Cream. Secure it into a ponytail and again manipulate it with a bit more of Gel Cream to give the hair some texture. Then wind it up into a bun that sits just underneath the crown, above your ear lobes. Secure into place with some bobby pins and then gently rub the completed look with your hands to slightly loosen the bun for a more relaxed vibe.
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LG Fashion Week Spring 2011; Backstage beauty report: Joe Fresh