In Kendall Jenner's spot for Estée Lauder's new Sumptuous Knockout Defining Lift and Fan Mascara ($31), the model divulges her secrets to viral video success:
Step 1: Make your private life public.
Step 2: Always look your best – but keep it real.
Step 3: Try reinventing something (like a no-handed selfie).
All good-enough advice, but for guaranteed, hundreds-of-thousands-of-likes-per-minute type notoriety, may we recommend this additional step: be Kendall Jenner.