Beauty

Beauty News: Gwyneth Paltrow enters the hair business

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Elle Canada
Beauty

Beauty News: Gwyneth Paltrow enters the hair business

By:
Great American Songbook Event Honoring Bryan Lourd - Arrivals Watch out Jennifer Aniston– Gwyneth Paltrow can play your hair game too. The actress and bestselling author has been incredibly successful with her lifestyle business GOOP—so why not add a hair sector to the billings? This morning Blo Dry Bar announced a star-studded partnership between Paltrow and celebrity hairstylist David Babaii, a man known for setting the standard in cool-girl girls (not too beachy but not too Kardashian either). According to a press release, Paltrow and Babaii will serve as creative directors involved in brand strategy and growth plans. One of the cutest things about Blo is its catalogue: an illustrated flip book with hairstyles to choose from. Super- sleek, bouncy and beachy, twisty and braided—it offers near-endless opportunities to change your hairstyle. Gywneth needs to model every single look—right?? READ MORE: Best second-day hairstyles 25 hairstyles you'll instantly adore
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Beauty

Beauty News: Gwyneth Paltrow enters the hair business