Beauty

Asia's best-kept skincare secrets

ImaxTree.com Author: Elle Canada Credits: ImaxTree.com

Beauty

Asia's best-kept skincare secrets

The sophisticated—and lengthy—beauty regimens of women in countries like Korea and Japan begin early. Japanese girls are introduced to four-step bathing rituals when they are toddlers. In Korea, they watch their mothers work through daily beauty rituals that involve multiple cleansings, exfoliation, toning, massage, masks and revitalizing ampoules. According to Jaana Jätyri, founder of London-based trend forecaster Trendstop, “Asian women view their skin as a prized possession.” They treat it as such too, spending more than seven times what we do in North America on beauty products and staying out of the sun. Head to the continent in the summer and you’ll see more umbrellas than during the monsoons. You might even spot a “facekini” or two.

TIME ZONE

In the West, the focus is largely on fighting wrinkles, but the East has a different obsession: clarity and texture—which, we know now, are the true signifiers of youth. (This is thanks, in part, to a study that tracked the human eye’s propensity for instantly honing in on a dark spot or imperfection on a person’s face and perceiving it as older than it actually is.) For the last several seasons, fresh-faced, bare and beautiful faces have dominated the runway, further driving home the message that good skin is the most coveted beauty trend of all.

BOSSY BEAUTY

As the saying goes, “If you don’t ask, you don’t get.” Perhaps that’s why the Asia is so much further ahead in the skincare game. “The East rules the skincare market because the products are developed for the most demanding consumers in the world,” says Jätyri. Emma Fric, head of research and future insight at consultancy Peclers Paris agrees. Skincare is serious business. “Japanese brands like Kanebo are constantly investing in research,” she says. “Korean men and women have long been immersed in a culture that emphasizes the importance of a meticulous skincare regimen focused on the prevention of aging and dehydration,” says Nathalie Paiva, senior manager of marketing and PR at Amorepacific, the Korean powerhouse beauty brand that invests 3 percent of sales back into research because “consumer desire keeps evolving,” as does its search for better and more advanced products.

SHOPGIRL

It’s all for our benefit too. New innovations keep coming (or being smuggled in from a savvy traveller), like Shiseido’s Full Makeup Washable Base, a primer worn under makeup that allows even the heaviest waterproof formulas to be washed off with a splash of water. Those in the know love “skin finishers” from brands like Sulawhasoo that contain herbs and antioxidants and leave skin looking poreless and flawless without that cakey, heavy feel. It might be time to cash in those airmiles and clear some space in your bathroom cabinet.

IN YOUR FACE
All these beauty products had their start in Asia, where beautiful skin is priority #1 for women.

• BB and CC creams.
• Cleansing Oils
• Overnight Cream Masks
• Brightening Lotions
• Sheet masks
• Blotting Papers
• Cleansing Water
• Skin Cycling
• Snail Creams (okay, this one may not quite reach critical mass.)

READ MORE:

Who are the most beautiful celebs in the world? ELLE editors share their picks
The best beauty products from around the globe
The 12 best beauty products with coconut oil

Slideshow

prev next 1 of 8

ELLE editor picks: The best beauty buys around the world

ASAKO MATSUI, Deputy Editor-In-Chief, ELLE Japan

ASAKO MATSUI Deputy Editor-In-Chief, ELLE Japan BEAUTY TREND: “We prefer a natural beauty to an artificial one.” MAMA SAID: Matsui says at some point in their lives, Japanese women learn that water lotion—a softening treatment that infuses the skin with nutrients—is the best way to keep skin beautiful. SK-II’s Facial Treatment Essence is an iconic national product.   MUST-READ: The best makeup and beauty tips from across the globe

By: ELLE Canada Source: ELLECanada.com Credits: ELLECanada.com

ELLE editor picks: The best beauty buys around the world

EMILY DOUGHERTY, Beauty Director, ELLE US

EMILY DOUGHERTY Beauty Director, ELLE US BEAUTY TREND: “American women are much more comfortable celebrating their own unique beauty and even emphasizing what makes them different.” SKINCARE ESSENTIALS: Doughtery swears by Biologique Recherche, an exclusive holistic French skincare line, Sisley Sisleÿa Global Anti-Age and Asian import brands like Sulwhasoo Luminature Essential Finisher and Shigaisen Yoho UV Cream. “And La Mer, when my skin needs extra TLC.”   GALLERY: Get to know these amazing beauty ingredients

By: ELLE Canada Source: ELLECanada.com Credits: ELLECanada.com

ELLE editor picks: The best beauty buys around the world

SOPHIE BERESINER,Beauty Director, ELLE UK

SOPHIE BERESINER Beauty Director, ELLE UK BEAUTY TREND: “Times have changed so much; I’m teaching my mom about how to evolve her beauty routine, rather than the other way around.” CAN’T LIVE WITHOUT: Youngblood Natural Mineral Foundation, Cetaphil Gentle Skin Cleanser, Hourglass Arch Brow Sculpting Pencil and Charlotte Tilbury matte red lipstick. Beresiner never travels without Sisley sunscreen and the herbal stress buster Bach Rescue Remedy. “When it comes to jet lag, sleep whenever you feel like it. I know you’re not supposed to, but trips are supposed to be fun, not torturous!”   The best beauty launches from the UK and around the world

By: ELLE Canada Source: ELLECanada.com Credits: ELLECanada.com

ELLE editor picks: The best beauty buys around the world

JANNA JOHNSON O’TOOLE, Beauty & Fitness Director, ELLE Australia

ANNA JOHNSON O’TOOLE Beauty & Fitness Director, ELLE Australia BEAUTY TREND: “Women here prioritize skincare. The Australian sun is particularly strong, so the importance of sunscreen and taking care of your skin is taught at a young age.” MUST-HAVES: Johnson O’Toole can’t live without the Redken Blonde Idol hair line, Tom Ford Velvet Orchid perfume, Lanolips Lemonaid Lip Aid and By Terry Terrybly Densiliss Serum Foundation.   Your GUIDE to the ultimate beauty routine

By: ELLE Canada Source: ELLECanada.com Credits: ELLECanada.com

ELLE editor picks: The best beauty buys around the world

LYNETTE BOTHA, Assistant Editor, ELLE South Africa

LYNETTE BOTHA Assistant Editor, ELLE South Africa BEAUTY TREND: “We now embrace different types of beauty. It’s about your spirit and celebrating your individuality: a gap-toothed smile, freckles or naturally curly hair.” CULT FAVE: “Bio-Oil is one of our country’s biggest beauty successes; you’ll probably find a bottle of it in almost every home.”   ASia's best kept skin care secrets

By: ELLE Canada Source: ELLECanada.com Credits: ELLECanada.com

ELLE editor picks: The best beauty buys around the world

THAIS SCHREINER, Beauty Reporter, ELLE Brazil

THAIS SCHREINER Beauty Reporter, ELLE Brazil BEAUTY TREND: “We’re a very youthful country, and it’s reflected in our behaviour. We love to try trendy looks from the catwalks and every new beauty product that appears on the shelves.”   GALLERY: ELLE editors pick their all-time favourite beauty products LOVE TO INFINITY: The brands that the ELLE Brasil team go mad for: M.A.C, YSL, Chanel, Maybelline New York, NARS, Dior and Smashbox.  

By: ELLE Canada Source: ELLECanada.com Credits: ELLECanada.com

ELLE editor picks: The best beauty buys around the world

MIGU KIM, Beauty Editor, ELLE Korea

MIGU KIM Beauty Editor, ELLE Korea BEAUTY TREND: “Korean women seek a natural beauty style that suggests they were born that way.” MUST-HAVES: Gel nails. Kim says the majority of women are doing gel. Also, BB creams or cushion compacts. “I like the ones from Amorepacific, Hera and Laneige. Good for coverage and hydrating at the same time. It’s kind of a revolution!”   BEAUTY SECRETS: The best from around the world

By: ELLE Canada Source: ELLECanada.com Credits: ELLECanada.com

ELLE editor picks: The best beauty buys around the world

RIDHIMA SAPRE, Associate Beauty Editor, ELLE India

RIDHIMA SAPRE Associate Beauty Editor, ELLE India BEAUTY TREND: “Natural beauty is celebrated here. Cosmetic surgery isn’t seen in a good light, but less invasive treatments like Botox and fillers are becoming common in urban centres.” MUST-HAVES: Le Blush Crème de Chanel, Moroccanoil Treatment Light, Shiseido Ibuki Gentle Cleanser and Leighton Denny Crystal Nail File.   TOP PICKS: You need to have these ELLE-approved items in your beauty kit

By: ELLE Canada Source: ELLECanada.com Credits: ELLECanada.com

Comments
Share X
Beauty

Asia's best-kept skincare secrets