Beauty
Dec 4, 2015

22 ELLE international editors reflect on 30 years of beauty

By: ELLE Canada

ELLE Canada Author: Elle Canada Credits: ELLE Canada

Beauty
Dec 4, 2015

22 ELLE international editors reflect on 30 years of beauty

By: ELLE Canada
 

Slideshow

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ELLE international editors reflect on 30 years of beauty content

ELLE Brazil

"[We] showed a more natural and very healthy kind of beauty, which was very well suited for Brazilian women." - Susana Barbosa, editor-in-chief   READ MORE: Behind the scenes at the 2015 Beauty Grand Prix

By: ELLE Canada Source: ELLE Brazil Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE Austrailia

"At ELLE Australia we aim to foster the empowerment of women, in a uniquely ELLE way – by being inspiring, rather than earnest or worthy. We introduce them to other inspiring women, and we make them feel confident in how they look and what they have to say."  - Justine Cullen, editor-in-chief   READ MORE: 15 innovative beauty products

By: ELLE Canada Source: ELLE Austrailia Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE Malaysia

"ELLE Malaysia has continued to democratize fashion for the Malaysian crowd. With instant feeds from the fashion weeks around the world, Malaysian women are now getting real time, on-the-scene updates right from the runways." - Andrea Wong, editor-in-chief   READ MORE: The modern way to wear seductive scents

By: ELLE Canada Source: ELLE Malaysia Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE Quebec

"ELLE Quebec has made some major improvements with the following actions and issues: 'La journée sans maquillage' (No-makeup Day) was initiated by the magazine and Canal Vie (a television broadcast in Quebec). "No makeup day" is now celebrated every year in more than 200 grad schools in Quebec."  - Melanie Frappa, editor-in-chief   READ MORE: 4 reasons why floral scents work for winter

By: ELLE Canada Source: ELLE Quebec Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE India

"With its strong focus on beauty, ELLE brought the expert voice to questions particular to Indian skin." - Aishwarya Subramanyam, editor-in-chief   READ MORE: The 56 best beauty products of 2015

By: ELLE Canada Source: ELLE India Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE South Africa

"The magazine has evolved to reflect the changes in society and has done so in an authentic and relevant manner." - Gisele Wertheim Aymes, director   READ MORE: An editor's dessert-inspired winter beauty routine

By: ELLE Canada Source: ELLE South Africa Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE UK

"ELLE has a great history of discovering and nurturing the very best creative talent in design, music, writing, performing and beyond. ELLE's role in society is to educate, inform and inspire through our features and campaigns such as our 'Rebranding Feminism' project in October 2013." - Lorraine Candy, editor-in-chief   READ MORE: Why you love the scent of your hair products so much

By: ELLE Canada Source: ELLE UK Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE Bulgaria

"ELLE changed the perception of beauty – not only in terms of makeup and skincare, but also healthy living." - Maria Georgieva, editor-in-chief   READ MORE: 9 tips for getting (and keeping) perfect party makeup    

By: ELLE Canada Source: ELLE Bulgaria Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE Ukraine

"It helps us to influence the fashion market, to discover and promote new talents and of course to do big projects that create a buzz... ELLE Ukraine is the only glossy magazine that has run two first ladies and one prime minister on its cover." - Sonya Zabouga, editor-in-chief   READ MORE: 10 must-know beauty tips for wearing makeup when you're sick

By: ELLE Canada Source: ELLE Ukraine Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE Denmark

"Danish ELLE is a playground for our most talented hair and makeup artists – and as we are known for that, we attract the most talented people in Denmark. Our readers love being exposed to our beauty overload, naturally in combination with all the beauty news, etc." - Cecile Christiansen, editor-in-chief   READ MORE: The most seductive red lipsticks for your skin tone

By: ELLE Canada Source: ELLE Denmark Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE France

"[We] help [people] feel good, and play down beauty injections. [We] report all new ways of feeling good and beautiful (i.e. food, meditation)" - Katell Pouliquen, features editor   READ MORE: 7 things that may be breaking you out

By: ELLE Canada Source: ELLE France Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE China

"ELLE China has always been the leader of the Chinese beauty industry. ELLE readers love our views and attitude because we are like their best friends, sharing beauty expertise in a positive and funny way." - Xiao Xue, editor-in-chief   READ MORE: Apply your skincare products in this order for maximum benefits

By: ELLE Canada Source: ELLE China Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE Norway

"ELLE has had a big influence and plays an important role in Norway. ELLE is regarded as an important opinion leader, and an expert and a guide when it comes to fashion and beauty, lifestyle trends, popular culture and women in society issues." - Signy Fardal, editor-in-chief   READ MORE: How to properly take care of your nails come winter

By: ELLE Canada Source: ELLE Norway Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE Romania

"I think the influence is best seen when looking at the younger generation of women, who came of age after we launched the magazine. In a sense, they were the first ones to really benefit from it. They are free women now, willing to make their voices heard, with bold and strong careers who are at the same time concerned about their own appearance, their health, about fashion and other issues. I can definitely say that we encouraged women here to be more willing to express themselves. Aside from the magazine, we kept direct contact with our readers, having book clubs, where we discussed cultural news, movie premieres, beauty clubs and all sorts of meetings. A bond has formed between the ELLE team and our readers, nowadays stronger than ever, through social media. And this is how we can measure a certain influence – for them, we are the experts they can relate to, the leaders to follow, when it comes to fashion and beauty, but also when social issues are involved." - Roxana Voloseniuc, editor-in-chief   READ MORE: 10 must-know beauty tips for wearing makeup while you're sick

By: ELLE Canada Source: ELLE Romania Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE Holland

"ELLE showed that serious in-depth beauty content could be on trend and also have a strong fashion angle." - Hilmar Mulder, editor-in-chief   READ MORE: The 7 hottest beauty buys for December

By: ELLE Canada Source: ELLE Holland Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE Sweden

"ELLE was the first magazine to combine aspirational beauty with guidance and a healthy spirit." - Mari Janson, editor-in-chief READ MORE: 9+ must-have beauty buys for the best sleep ever

By: ELLE Canada Source: ELLE Sweden Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE Serbia

"With delicate cosmetics and a great choice of makeup products with precise advice on how to use them, ELLE has become a friendly teacher who makes women more conscious about their physical appearance and their health too." - Sonja Kovacs, editor-in-chief   READ MORE: The modern way to wear seductive scents

By: ELLE Canada Source: ELLE Serbia Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE Vietnam

"ELLE has become a close girlfriend of Vietnamese women when it comes to beauty. They know about the latest and best products in ELLE and they love the ELLE Beauty Awards. ELLE also publishes beauty supplements so it has also become the 'beauty bible' for women. Beautiful beauty/makeup pictures in ELLE are a great source of inspiration for all women." - Danh-Quy Nguyen, editor-in-chief   READ MORE: A case for adding glitter and (more) eyeliner to your makeup wardrobe right now

By: ELLE Canada Source: ELLE Vietnam Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE Hungary

"ELLE established a new era, where fashion and art became enjoyable parts of a woman's everyday life. It was the first fashion magazine that celebrated both sexiness and intelligence and proved that women's magazines can do serious journalism too. Our in-depth articles about the changing values still generate a lot of arguments and encourage a generation to question the standard rules and roles for women in society." - Livia Liptai, editor-in-chief   READ MORE: 15 innovative beauty products

By: ELLE Canada Source: ELLE Hungary Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE Thailand

"Back then, there were quite a few beauty brands that were popular amongst Thais. But after ELLE's launch, women began to discover more about international brands, and that triggered the start of the beauty-market boom in Thailand." - Panu Sombatyanuchit, editor-in-chief   READ MORE: The 7 hottest beauty buys for December

By: ELLE Canada Source: ELLE Thailand Credits: ELLE Canada

ELLE international editors reflect on 30 years of beauty content

ELLE Japan

"We have acted as guides for Japanese women to have a global perspectives in lifestyle and mentality. ELLE has taken a consistent stance on both Japanese and international themes. Japanese women have had wider views and have come to judge by global standards. We established a niche for fashion magazines that are not only about fashion but also about general messages, which include culture or lifestyle and so on." - Kanako Sakai, editor-in-chief   READ MORE: 15 life-changing beauty innovations

By: ELLE Canada Source: ELLE Japan Credits: ELLE Canada
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22 ELLE international editors reflect on 30 years of beauty