Rather than feeling overwhelmed when walking into a Sephora, I am decidedly zen. The beauty biz is my happy place. Whatever product or treatment promises dewy, glowing skin—retinoids, acids, oils, hydrating cloth masks—I want to know more. (Good thing I’m on the beauty team.) What stands out to me? If it’s Beyoncé-backed, I’m in. Punny or tongue-in-cheek product names (OPI wins at this game: their Bastille My Heart nail polish is a personal favourite) don’t hurt, either. But nothing makes me happier than discovering a life-changing product so I can share it with ELLE readers in print and online.