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Think pink!
Easy ways to show your support of breast cancer research, just by shopping!
By Catalina Margulis
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Many of us have, or know someone who has, been affected by breast cancer. It is the most common cancer among Canadian Women, and in this year alone, an estimated 22,300 women will be diagnosed with it 5,300 will die.
Yet most of us are at a loss as to what we can do about it. Well, this
October marks your chance. While you can volunteer or donate any time of the year, this month is especially endowed with plenty of opportunities to get informed and help out.
Many of your favourite brands are partnering with organizations like the
Canadian Cancer Society and Rethink Breast Cancer to educate the public and raise funds for research and support programs. Here are our top picks for how to get involved:
1. Hbc, is stepping up with an exclusive pink merchandise line, including pink stripe HBC Signature throws and Think Pink aprons, with net proceeds going directly to the Canadian Breast Cancer Foundation, funding research that will impact early diagnosis, effective treatment and increase the survival rate and quality of life of those living with breast cancer.
2. Canadian denim brand Fidelity debuts its Belladonna BC "Cross Your Heart" jean, featuring a "Cross Your Heart" pocket stitch and adorable charm cluster. All proceeds of the mid-rise jeans in classic dark wash will go to Rethink Breast Cancer.
3. Fashionable online retailer Net-a-Porter.com has partnered with Fashion Targets Breast Cancer Worldwide, which helps women concerned about or diagnosed with breast cancer gain access to reliable health information and quality health care. The site will offer limited edition FTBC-branded items such as Ralph Lauren's new and exclusive FTBC shirt with 100% of net profits from the sale of these items benefiting the initiative.
4. Wonderbra is offering two bra styles (one $33, one $37), identifiable by their pink packaging with the trademark breast cancer ribbon featured on the front, where $5 from each sale will be go to the Canadian Breast Cancer Foundation.
5. Roots is launching two special edition Rethink Breast Cancer watches, the elegant pink-dial Splendour ($115) and the fun Fiesta ($45), with $10 for every Splendour sold, and $5 for every Fiesta, going to Rethink Breast
Cancer.
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