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Lady Liberty: Gisele Bündchen lends her big personality to Cacharel's latest fragrance
By Alison Garwood-Jones
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This trail-blazing spirit also extends to the perfume's notes. “Liberté is a reinterpretation of the historic chypre family,” explains International Flavors & Fragrances' Olivier Polge, who developed the juice with fellow nose Domitille Bertier. “Floral chypres are the norm in perfume, but a fruity chypre like this has never been done before.” Adds Bertier: “We think that every perfume should contain a strong idea. For us, Liberté is about the modern mixing of opposites. The orange note is effervescent and wild, whereas the character of patchouli is more noble and sensuous. Add to that a white floral bouquet and you have a scent that challenges tradition and evokes in the woman who wears it the easiness you feel when you are free from constraints.” The tall orange bottle also speaks to these ideals. “When I think of freedom, I instantly imagine it in colour,” says Polge. Orange represents the sun and is symbolic of a new day. “It's the ultimate source of energy and optimism.”
With her eye on the horizon, Bündchen says that she hasn't mapped out her next career move after modelling. “I see myself doing so many things,” she says. But when life gets too intense -- as it inevitably does in New York City, which Bündchen now calls home -- she likes to hit the open road. “I do it all the time,” she says. “In my work, I'm around a lot of people with tons of energy. I had a weekend off recently, so I got in my car with my dogs, Vida, Willie and Hazel [a teacup Yorkie and two boxers], and drove for two and a half hours up to Woodstock. I sang -- no, I screamed -- along with my music the whole way,” she says, laughing. “I'm sure people were looking at me and thinking ‘What's wrong with her?'” Bündchen swears by these pockets of alone time. “I love being by myself and, you know, I'm not afraid of uncertainty. If you live in the moment with an awareness that anything can happen, then everything is possible.”
Image courtesy of Cacharel
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