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Lady Liberty: Gisele Bündchen lends her big personality to Cacharel's latest fragrance
By Alison Garwood-Jones
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Gisele Bündchen is the kind of person who takes eye contact and a firm handshake to a whole new level. “Ask me anything you want,” she says and, with a jangle of bracelets, extends a tanned hand before settling down on an oversized white leather couch. The Brazilian model, in skinny black jeans, a black-and-white striped Juicy Couture blouse and Sigerson Morrison ballerina flats, is in Paris to promote Liberté, a new fragrance by Cacharel.
A curvy dark blonde with an alto voice and a bossa nova tune named after her, Bündchen has packed a lot of living into her 26 years. In addition to being the world's richest supermodel -- with an estimated going rate of $8,000 to $17,000 an hour -- she is the owner of a hotel on Brazil's southern coast. She is also the creator of a successful line of shoes called Ipanema Gisele Bündchen and an environmental crusader who takes the destruction of the Amazon rainforest -- her childhood backyard -- very seriously. But ask her about her greatest achievement and Bündchen will tell you that it's authenticity. “When you come from a family of six girls [Bündchen and her fraternal twin, Patricia, are the “sandwich kids”], you have to be authentic and very different -- otherwise, you'll be pushed into a corner.”
It's this quality that the creators of Liberté -- a scent that is said to be a celebration of an optimistic, intrepid and spontaneous femininity -- were looking for. “When Cacharel presented me with the concept for this perfume, saying that it was for the independent woman with a sure sense of who she is, I was like, ‘I'd love to represent it' because that's how I feel,” says Bündchen. The ads for Liberté show Bündchen as a perfume-packing cowgirl exploring a vast landscape. They were shot by photographers Mert and Marcus on the volcanic terrain of Teide National Park on the island of Tenerife in the Canary Islands, and the results are in keeping with this famous duo's iconic images of strong women in surreal settings.
Image courtesy of Cacharel
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