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Product profile: La Mer

Since 1965 it has been the crème de la crème of cult beauty products. Find out why it has such massive appeal.

By Rita Silvan

Max Huber Research Labs is located in the bucolic setting of Melville, N.Y., about an hour's drive from Manhattan. You could coast right by this nondescript building without having an inkling that the world's most sought-after face cream is being made inside.

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Developed in the ‘60s by Dr. Max Huber, a NASA aerospace physicist, la Mer's "miracle broth", touted as a top-notch moisturizer and wrinkle smoother, is an admixture of sea kelp, vitamins, minerals, fruits, nuts and berries. In his search for an aid to help him heal his own scars, the result of chemical burns to his face and chest, Huber traveled to France for thalassotherapy treatments. Later, he applied this knowledge to more than 800 experiments during a 12-year period before he created La Mer.

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1.  La Mer
2. Practise makes perfect

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