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Barbie and M.A.C team up

Barbie gets real with her very own makeup collection -- courtesy of M.A.C!

By Rita Silvan

Image courtesy of Geoffrey Ross

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Childhood memories
"Barbie always reflects the beauty of the times," says Dickson, adding that there have been hundreds of different face and body sculptings during her lifetime. "We add to her wardrobe twice a year based on the fashion calendar, but we would never put her in anything too dark or goth. Even giving her nail polish has generated a huge amount of discussion within the company."

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James Gager, senior vice-president and creative director for M.A.C, says the company -- which enjoys a reputation as an industry provocateur -- would never do anything inappropriate for the Mattel brand. "I went to the Mattel archives in Los Angeles and watched Barbie being painted," he says. "I also shot a video where I asked different people -- everyone from makeup artist Billy B and fashion historian Valerie Steele to an old woman and a little girl -- what Barbie means to them. Everyone has childhood memories of playing with Barbie. Doing your makeup with this M.A.C collection will bring those playful feelings back. Mattel makeup artists do what M.A.C artists do -- but on a smaller scale." And, in case you're wondering, Barbie puts her makeup on in the same order as Diana Ross -- another M.A.C muse: eyes first, lips last.

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1. Barbie's own makeup collection
2. Barbie's appeal

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